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Topic: Burn Notice

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USA Network: Show Me the Funny Drama heavy rolls the dice on a new genre or two

USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows. Network execs acknowledge the need to branch out from USA’s successful…

May 6, 2013, 11:47 AM EDT

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

May 17, 2012, 7:00 AM EDT

Summer Thursdays Get Steamy on Cable Premieres of 'Suits,' 'Wilfred' heat up ratings for USA and FX

Cable programs were the big success stories in the ratings reports from the end of last week, as a host of series premieres and returning shows on Thursday night had…

June 25, 2011, 4:54 PM EDT

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