Topic: Burn Notice

USA Network: Show Me the Funny

Drama heavy rolls the dice on a new genre or two

USA Network on May 16 will make an upfront pitch to advertisers that will emphasize sitcoms and reality shows. Network execs acknowledge the need to branch out from USA’s successful…

USA to Launch 6 'Social TV' Tie-ins Aimed at Superfans

Net partners with Capital One, carmakers for deep digital integrations

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans,…

Summer Thursdays Get Steamy on Cable

Premieres of 'Suits,' 'Wilfred' heat up ratings for USA and FX

Cable programs were the big success stories in the ratings reports from the end of last week, as a host of series premieres and returning shows on Thursday night had…