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Topic: Burger King

Ad of the Day: Burger King Is Letting a Live Chicken Determine Who Gets Chicken Fries

Gloria chooses which towns will eat her own kind

At Burger King, a hen named Gloria tops the pecking order when it comes to deciding which restaurant will serve Chicken Fries. In an unusual marketing stunt designed to get tongues…

Oh, Snap! Burger King Tweets a Little Snark About Outgoing McDonald's CEO

It's unusual to see references to executives in rivals' social streams

One day after McDonald's revealed that CEO Don Thompson was stepping down after a bad year for the fast-food chain, its chief competitor went there. We always welcome everyone. pic.twitter.com/KTmwCARsky — Burger…

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

Burger King's CMO on the Brand's Hits and Misses in Social

More about Chicken Fries, less about Billy Eichner

Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct. 12, the…

Brand of the Day: Burger King Finds 15 Ways to Handle the Same Hurt Feelings on Twitter

@replies that count

While some of Burger King's Twitter followers are still moaning about the proposed merger with Tim Hortons, many more would rather talk about bacon or ice cream—or what on earth…

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes

We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

Pitch Fills Its Top Strategy Role

Sara Bamossy comes from Saatchi

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role.  Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left…

Hector Munoz Rises to CMO at Popeyes

Fast-food vet used to work for Burger King

Popeyes Louisiana Kitchen has named Hector Munoz as its new chief marketing officer, after he served as vp of marketing for the New Orleans-based restaurant chain. Munoz will report to Popeyes'…

Burger King's Canada Move Really Ticks Off Twitter Users

Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries

Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

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