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Topic: Burger King

These Are the Fast-Food Chains Where Digital Marketers Eat When They Cheat

The top choices may surprise you

Affinio is a Nova Scotia, Canada-based data company that extracts social media insights to find out what specific consumers think of different brands. The software-based services provider works with a…

Stephen Colbert, Kelly Ripa and Other TV Stars Recall Their Most Memorable Commercials

From Super Bowl spots to local hair salon ads

Many of fall TV's biggest stars have one thing in common: They appeared in commercials early (and sometimes, not-so-early) in their career as they tried to break into Hollywood. Earlier…

House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of…

Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media

Tasty idea from the burger giant

CANNES, France—After winning a Grand Prix in Print & Publishing at the Cannes Lions festival earlier this week, Y&R New Zealand won another Grand Prix tonight, this time in the…

Y&R's 'McWhopper' for Burger King Gobbles Up Print & Publishing Grand Prix at Cannes

A newspaper ad that lit the spark for a viral explosion

CANNES, France—Y&R New Zealand's cheeky recipe for the "McWhopper"—a sandwich that Burger King proposed to collaborate on with McDonald's, but which didn't actually happen—won the Grand Prix in the Print…

David’s Creative Chief Takes Pride in His Winning Work for Burger King

Anselmo Ramos' whopper of an idea

All hail the king! Anselmo Ramos has become a master of leveraging social topics to help build brands on the global stage. As creative chief at Ogilvy's David agency, he…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

DJ Khaled's Positive Outlook and Accessibility Helped Make Him the 'King of Snapchat’

With brands buying in, it's big business now

King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Q&A: Ogilvy's Worldwide CCO on Today's 'Breathtaking' and Limitless Era of Creativity

Tham Khai Meng reflects on 4th year as Clio's top agency network

Tham Khai Meng, worldwide chief creative officer of Ogilvy & Mather, takes an almost ethereal tone when discussing his creative mission for his clients and agency. But that tone underlies…

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