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Topic: Burger King

See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut. To better understand how effective social media really…

November 6, 2014, 9:16 AM EST

Burger King's CMO on the Brand's Hits and Misses in Social More about Chicken Fries, less about Billy Eichner

Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct. 12, the…

November 2, 2014, 11:02 PM EST

Brand of the Day: Burger King Finds 15 Ways to Handle the Same Hurt Feelings on Twitter @replies that count

While some of Burger King's Twitter followers are still moaning about the proposed merger with Tim Hortons, many more would rather talk about bacon or ice cream—or what on earth…

September 24, 2014, 1:01 PM EDT

Warren Buffett’s Underwear Brand Comes Clean About Corporate Taxes We pay our fair share, pleads Fruit of the Loom’s website

Fruit of the Loom, the homespun brand that’s been making our underwear since 1851, wants you to know, America, that it’s paying its fair share of taxes. That’s according to an…

September 9, 2014, 1:08 PM EDT

Pitch Fills Its Top Strategy Role Sara Bamossy comes from Saatchi

Pitch has reached into the Torrance, Calif. office of Saatchi & Saatchi to fill its top strategy role.  Sara Bamossy is the shop's new chief strategy officer, filling a vacancy left…

September 5, 2014, 4:14 PM EDT

Hector Munoz Rises to CMO at Popeyes Fast-food vet used to work for Burger King

Popeyes Louisiana Kitchen has named Hector Munoz as its new chief marketing officer, after he served as vp of marketing for the New Orleans-based restaurant chain. Munoz will report to Popeyes'…

September 4, 2014, 10:42 AM EDT

Burger King's Canada Move Really Ticks Off Twitter Users Tax debate sinks brand favorability

So Burger King might be heading to Canada to catch a tax break, eh? That's not sitting well with Twitter users, per new data from SponsorHub. The fast-food brand—fresh off a…

August 26, 2014, 6:13 PM EDT

Burger King Is Getting 380 Tweets Every Minute for Chicken Fries Underscores how 'bring back' strategy is all about social

If you've ever wondered why Burger King, McDonald's and KFC consistently "bring back" shelved menu items (respectively, Chicken Fries, McRib/Shamrock Shake, the Double Down "sandwich") for a limited time, the…

August 15, 2014, 4:52 PM EDT

Burger King Pulled Pricey Twitter Ad When Robin Williams News Broke Real-time reaction to Hollywood tragedy

When Robin Williams' sudden passing began circulating in social media early Monday evening, Burger King marketers quickly placed a call to Twitter headquarters to pull a Promoted Trend. The national ad,…

August 12, 2014, 5:27 PM EDT

In Pitch, Project Gets a Shop That Works on Big Brands Clients include Burger King, Pepsi

In its acquisition of Pitch, niche holding company Project: WorldWide gets another small agency but one that works on big brands. Pitch's largest account is Burger King, for which it creates…

August 1, 2014, 12:48 PM EDT

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