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Topic: Burger King

House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of…

Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media

Tasty idea from the burger giant

CANNES, France—After winning a Grand Prix in Print & Publishing at the Cannes Lions festival earlier this week, Y&R New Zealand won another Grand Prix tonight, this time in the…

Disaster Grips France in Burger King's 'Whopper Blackout' Gag

Chain revisits dark years of its history

Not many people know that Burger King pulled out of France for 15 years between 1997 and 2012. But actually, it's true. And the fast-food chain comically revisits that nightmare…

Y&R's 'McWhopper' for Burger King Gobbles Up Print & Publishing Grand Prix at Cannes

A newspaper ad that lit the spark for a viral explosion

CANNES, France—Y&R New Zealand's cheeky recipe for the "McWhopper"—a sandwich that Burger King proposed to collaborate on with McDonald's, but which didn't actually happen—won the Grand Prix in the Print…

David’s Creative Chief Takes Pride in His Winning Work for Burger King

Anselmo Ramos' whopper of an idea

All hail the king! Anselmo Ramos has become a master of leveraging social topics to help build brands on the global stage. As creative chief at Ogilvy's David agency, he…

Y&R Staff Worldwide Make McWhoppers in Adorable Video Celebrating Major Ad Award Win

Network spirit at its best

Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe…

Burger King's King Finally Speaks, by Signing, for American Sign Language Day

Chain asks fans to come up with a Whopper sign

From the days when he would pop up, unannounced, in your bed in the morning, Burger King's King character has never actually spoken a single word, preferring to let his…

Dove and Comedy Central's Emoji Data Show Why Brands Are Now All About Messaging Apps

They're millennial marketing gold

More than 500 people packed into a Hilton conference room Friday at SXSW in Austin, Texas, to get insight into brands' success with emojis.  Robert Candelino, marketing vp for Unilever, quickly…

Burger King Had a Pretty Good Comeback to That Big, Insulting McDonald's Billboard

A long way to BK? No problem!

Last week, we wrote about that obnoxious and ludicrous (and OK, pretty entertaining) McDonald's billboard in France that displayed absurdly lengthy driving directions to the nearest Burger King drive-thru. The…

McDonald's Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru

Only 258 kilometers to go

Here is 2016's most obnoxious (but fun) billboard so far. McDonald's has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald's is using this fact…

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