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Topic: Burberry

Instagram's CEO Tells Us Who His Favorite Users Are Now That There Are 300 Million of Them Kevin Systrom on the future of his platform

Kevin Systrom is presiding over the next-generation of social media, an era he helped spark with Instagram, and now the highly stylized sharing app has 300 million users, many of…

December 11, 2014, 2:25 PM EST

Christmas Comes Early for Brands on YouTube Pre-Thanksgiving commercials get a boost

Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list. Sainsbury’s World War I spot (which was based on actual reports and letters) grabbed the…

November 19, 2014, 7:00 AM EST

Save the Children Spot Gets Another Run on YouTube Thanks to Ashton Kutcher This touching video grabs the celeb's attention

Eight months since making waves in the advertising world, Save the Children's "Most Shocking Second a Day" public service announcement on YouTube gained new steam on this week's Adweek/VidIQ top 10…

November 12, 2014, 5:05 PM EST

Ad of the Day: Romeo Beckham's 4-Minute Burberry Ad Is Absurd Yet Irresistible The 12-year-old anchors a holiday musical extravaganza

With Posh Spice and one of the world's most famous footballers as parents, it's no surprise that the Beckham children aren't your average kids. Brooklyn, 15, is currently dating movie…

November 5, 2014, 3:10 PM EST

Luxury Brands Are Still Casting a Leery Eye Toward Social Media Apple, Rolex and Monocle love their exclusive appeal, but to what end?

While scores of marketers practically bear-hugged Facebook and Twitter when they first launched, seeing these social platforms as an opportunity to reach the masses, luxury brands stayed mostly out of…

November 2, 2014, 11:01 PM EST

5 Hottest Twitter Innovations From Brands Find a bar by tweeting Heineken, and others

Big name marketers are testing just about any type of interaction on Twitter these days to stand out. While some marketers are bulking up their tweets with buttons to drive sales,…

September 18, 2014, 2:36 PM EDT

Twitter's New Buy Button Is Key to Its Mobile Commerce Future Home Depot, Pharrell, Red test new feature

Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works. The new offering appears in Twitter’s iPhone…

September 8, 2014, 9:00 AM EDT

Apple Hires Former Nike Exec to Expand Its Social Media Musa Tariq goes to work for CEO Tim Cook

Apple surprised the marketing world five months ago when it launched a Tumblr account, its first social media presence. Up until that point, the brand seemed adverse to social. But now…

August 5, 2014, 12:06 PM EDT

Instagram Video Ads Are Coming Soon But the photo-sharing service continues to be very selective about its partners

Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested,…

April 27, 2014, 8:20 PM EDT

Exclusive #Oscars Data: Top 20 Brand Tweets Socialbakers stats bode well for Arby's and Victoria's Secret

Arby's Twitter conversation with Pharrell Williams during the Oscars turned out to be another big win for the brand. In a tweet, the fast-food company brilliantly revealed that it had…

March 4, 2014, 3:12 PM EST

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