Topic: Build-A-Bear Workshop

Build-A-Bear Names a Lead Creative Shop

Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

UM Wins Build-A-Bear Workshop

Assignment spans North America and the U.K.

UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…