Topic: Build-A-Bear Workshop
Brand spends an estimated $12 million annually
By Erik Oster on Nov. 14, 2014 - 1:23 PM EST
Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…
Assignment spans North America and the U.K.
By Noreen O'Leary on Apr. 30, 2014 - 3:01 PM EDT
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review. In the U.S. alone last year, the retailer spent more than $12 million in…