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Topic: Buick

This Startup Delivers Athletic Entertainers That Millennials Love

Whistle Sports will pitch quirky performers and lacrosse at NewFronts

Brian Selander got his start in politics, helping run Bill Bradley's 2000 bid for president and then serving as strategy chief for Delaware Governor Jack Markell. A New Jersey native…

Study: Buick, Chevy See Increase in Consumer Satisfaction

GM ads helped

While overall consumer automobile satisfaction dropped for a second straight year, two brands saw an increase: General Motor’s Buick and Chevrolet. The findings come from the American Customer Satisfaction Index…

The 5 Things Marketers Are Saying About Vine's Loop Count

Initial brand stats surprise

Vine yesterday revealed a "loop count" metric to show marketers and users how often people are watching their six-second videos. Prior to the metric's availability, they had to focus on…

Buick, Ford Enlist Vine Stars, Get Intriguing Results

Check out their hit 6-second videos

While some brands have been using Vine for well over a year, the automotive category seems to be picking up steam with the 6-second social videos. Buick recently enlisted Vine star…

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever?

Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

How AT&T Is Owning March Madness on Twitter

Partnership with NCAA, Turner puts brand constantly in the game

Many brands—Capital One, Dove Men's Care, Nike and Buick, to name a few—were at the ready last weekend for March Madness, purchasing Promoted Tweets in real time around the ups…

March Madness All But Sold Out

CBS, Turner eye another lucrative tournament

Unless you’re a starry-eyed Valpo alum with more school spirit than common sense, there’s a good chance your March Madness brackets remain relatively unscathed at this early juncture. And while…

Publicis Groupe Merges Digitas and LBi

Super-shop, called DigitasLBi, has global aims

Publicis Groupe is merging Digitas and LBi to create what it’s calling a “fully integrated global digital agency network,” the holding company announced today. Dubbed DigitasLBi, it will be led…

Get Real

Forget the celebs. Marketers are using ordinary folks to give their ads a dose of realism

For years, few brands were associated with golf more than Buick—and no player was associated with golf more than Tiger Woods. The automaker reportedly paid Woods north of $50 million…

Nothing But Net: March Madness a Winning Investment

College hoops the right stuff for auto brands

Advertisers are putting up big dollars to grab a piece of March Madness, and while the cover charge may be steep, it appears that the spring hoops showcase is well…

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