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Topic: Budweiser

We Ask an Expert: Why Do Dogs Dominate the Super Bowl? How familiarity and comfort create advertising gold

With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often…

January 31, 2014, 11:29 AM EST

Budweiser Gives a Single Soldier a Hero's Welcome Home in Super Bowl Spot Teaser for a :60, bumped up from a :30

UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While…

January 31, 2014, 10:52 AM EST

Budweiser Set to Charm the World With Its 'Puppy Love' Super Bowl Ad A worthy sequel to 'Brotherhood'

We hadn't seen any major breakout hits among the 2014 Super Bowl teasers and full ads this week. But this 60-second Budweiser spot from Anomaly, released Wednesday morning, is destined…

January 29, 2014, 9:41 AM EST

10 Super Bowl Ads Bound to Score (or Fumble) A preview of the good, the bad—and the Ahnold

The Super Bowl doesn’t just give lovers of advertising something to look forward to every year—it also largely determines which ads we’ll still be talking about a year later. At their…

January 27, 2014, 9:42 PM EST

Poll: Who Is the Best Super Bowl-Winning QB Brand Endorser Ever? Vote for your favorite

According to marketing firm Steiner Sports, there are seven Super Bowl-winning quarterbacks that—out of the few dozen in history—stand out as brand endorsers. Check out the list below, including each…

January 24, 2014, 2:31 PM EST

A-B Uses the Super Bowl to Refresh Bud Light New campaign from BBDO replaces 'Here we go'

The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out. Three new Bud Light ads will air…

January 15, 2014, 12:00 AM EST

Budweiser's Tweet-Powered Knitting Bot Makes Holiday Sweaters for Designated Drivers But are they ugly enough?

Bad news for grinches who still hate ugly holiday sweaters despite their newfound ironic popularity: Budweiser U.K. is adding some charm to the practice of capitalizing on them. The beer brand…

December 6, 2013, 1:26 PM EST

Report: Budweiser's Iconic Packaging Fails to Maintain Brand's Buzz TV ads, other marketing efforts soar while in-store perception sinks

When people walk into the market to pick up supplies for a weekend get-together, they often think of Budweiser as an energetic, fun and friendly beer brand—until they hit the…

October 2, 2013, 3:14 PM EDT

Rihanna Joins Budweiser, Takes Beer Giant's Music Pitch to 85 Countries Songstress teams with Jay-Z for beer brand's global appeal

Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that entails a multifaceted initiative launching in 85 countries and builds on the…

July 10, 2013, 12:25 PM EDT

Budweiser's Simple Facebook Cover Photo Contest Draws Buzz Organic, brief effort garners thousands of comments and 'likes'

Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand's cover photo on Facebook. Today, the beverages brand shared engagement stats with Adweek…

July 9, 2013, 5:35 PM EDT

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