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Topic: Budweiser

After 60 Years in Advertising, I Believe True Creativity Is More Powerful Than Ever

Influence may shift, but ideas endure

A good thing about getting old in this business is that you've actually lived through all the changes and survived the perennial predictions of ad agency extinction. Along the way you've…

Budweiser Delivers Basketball Fans the First NBA Virtual Reality Experience

The Cleveland Cavaliers will give away VR headsets

Budweiser is playing the virtual reality game, literally, by sponsoring a VR experience with the NBA's Cleveland Cavaliers. The Cavs are the first NBA team to build VR technology into…

Why OneRepublic's Ryan Tedder Posed as a Budweiser Pitchman in a Faux Vintage Ad

For new video premiering tonight during The Voice

In OneRepublic's new video for its latest single, "Wherever I Go," which debuts during tonight's episode of The Voice on NBC, the band's front man, Ryan Tedder, can be seen…

Budweiser Renames Its Signature Brew 'America' as a Celebration of Patriotism

Limited edition cans on shelves through November

Budweiser just got another makeover. The Anheuser-Busch brand just revealed its new packaging design, again from Jones Knowles Ritchie, with "America" replacing "Budweiser" on its 12-oz. cans and bottles.  With the…

5 Experiential Marketing Activations From SXSW That You Need to See

Budweiser, Suicide Squad, American Greetings and more

South by Southwest is more branded than ever—whether attendees are happy about it is another story—and that means brand activations are everywhere. The Austin, Texas-based festival has become a hub…

Budweiser Posts 'Apology Cakes' on Imgur for Super Bowl Night's Designated Drivers

With a call-out to Sarah Schaaf

Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages…

Here Are the Ads That Won The Super Bowl on Facebook

Overall engagement down from last year

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The…

Budweiser Continues Its Super Bowl Beef With Craft Beer in Macrobrew Pride Ad

Follow-up to 2015's 'Brewed the Hard Way'

Budweiser today released its second Super Bowl 50 spot, a follow-up to last year's "Brewed the Hard Way." The Anheuser-Busch brand will run a 30-second version of the spot, "Not Backing Down,"…

Budweiser Is Using the Big Game—and Helen Mirren—to Combat Drunk Driving

Brand will donate $1 million to safe-ride programs

For the first time in over a decade, Budweiser will tackle drunken driving during the Super Bowl. The Anheuser-Busch brand, which has two spots in the Big Game, will use…

Twitter's Branded Emojis Come With a Million-Dollar Commitment

Super Bowl advertisers Pepsi and Budweiser fork over big bucks

Twitter is asking its biggest advertisers to speak emoji—for $1 million. Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and…

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