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Topic: Budweiser

This Year's Most High-Stakes Super Bowl Showdown Is YouTube vs. Facebook How both sites stack up in the battle for brands

If you visit YouTube during the Super Bowl, you likely won't miss Anheuser-Busch, which bought the masthead of Google's video site. But the brewer's also going big on Facebook, where it's…

January 29, 2015, 3:24 PM EST

Are These the Best and Worst Super Bowl Ads of the Past 5 Years? Ace Metrix looks back at its top and bottom scorers

Ace Metrix analyzed the 263 TV ads that have run during the last five Super Bowls, scoring each spot based on watchability and persuasion feedback from 500 American consumers. Here are…

January 29, 2015, 1:10 PM EST

Budweiser Unleashes Its 'Lost Dog' Super Bowl Ad, Hoping to Catch Lightning Twice Wayward puppy's latest adventure

Sequels are tough. For every Godfather Part II, there's a Godfather Part III. But Budweiser and Anomaly had such a big hit with "Puppy Love" on last year's Super Bowl,…

January 28, 2015, 8:39 AM EST

The 10 Super Bowl Ads You Won't Want to Miss This Year Brands are a mix of old favorites and newcomers

Even with all the competition for eyeballs and the rise of second-screen and cord cutting, the Super Bowl remains not only the biggest televised sports event in the U.S. but…

January 25, 2015, 10:00 PM EST

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

January 23, 2015, 5:03 PM EST

Ready for Real-Life Pac-Man? Here's Bud Light's Full Super Bowl Ad 'Coin' will run 90 seconds and air in the fourth quarter

The pre-game release of big-ticket Super Bowl ads has picked up steam with the unveiling of Bud Light's 90-second "Coin." The new "Up for whatever" installment drops an unsuspecting guy…

January 23, 2015, 10:11 AM EST

This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser's Super Bowl Ad Brewer aims to get America all weepy again

Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel. "Lost Dog" continues the story of last…

January 22, 2015, 12:27 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

Super Bowl Ad Sequels Often Fail, but Can Budweiser's Puppy Break the Trend? With follow-up to last year's No. 1 hit, brewer faces the tough task of topping itself

With any rule, there are exceptions, but generally, revisiting a popular Super Bowl ad is dicey. Rarely does the sequel surpass the original. Volkswagen's "The Force" from Deutsch Los Angeles was…

January 8, 2015, 12:39 PM EST

Anheuser-Busch Plans 3 Ads for the Super Bowl, Including a Follow-Up to 'Puppy Love' Bud Light will also go retro with Pac-Man spot

Anheuser-Busch has revealed that this year's Super Bowl will include one Bud Light ad and two Budweiser spots, including a sequel to 2014's megapupular "Puppy Love." With each ad clocking in…

January 7, 2015, 12:01 AM EST

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