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Topic: Budweiser

Project Isaac Winners: Media

Magazine Publishing A Cool Video Idea, on Paper The CW Live Twitter Feed Working with agency OMD, millennial-skewing net the CW promoted its fall lineup by inserting paper-thin, 3G-equipped video screens into Entertainment…

May 12, 2013, 11:21 PM EDT

Budweiser's 'Buddy Cup' Might Be the Dumbest High-Tech Brand Innovation Yet Cheers to being Facebook friends with literally anyone

All you've ever wanted is to make it easier for that too-friendly guy you were too polite to while drunk at that party to stalk you the next day. No?…

April 30, 2013, 2:45 PM EDT

Budweiser's New Bow-Tie Can Is Skinny in the Middle, Unlike Its Target Market Introducing a 10-degree crinkle

Budweiser is introducing a new type of can, which is strange, because most people felt the old cans were just fine and it was the beer that needed improvement. Kidding,…

April 23, 2013, 10:06 AM EDT

Has Budweiser Been Watered Down? No Way, A-B Says in Defiant Newspaper Ads Response to lawsuits

Anheuser-Busch is tired of allegations that Budweiser might as well be sex in a canoe, and it placed ads this weekend in the Houston Chronicle and The New York Times…

March 4, 2013, 10:04 AM EST

RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…

February 16, 2013, 8:15 AM EST

Budweiser Picks Name for Super Bowl Star Clydesdale foal is 'Hope'

Budweiser has settled on a warm-and-fuzzy name for its star Super Bowl horse after receiving more than 60,000 suggestions via Twitter, Facebook and phone calls, the beer brand announced Tuesday. The…

February 5, 2013, 10:25 AM EST

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

The 5 Worst Ads of Super Bowl XLVII How to waste a small fortune and look dumb to 100 million people

Everyone loves a good high-wire disaster, and the Super Bowl commercials always have a few. Most of the talk this year has been about the Bar Refaeli spot for Go…

February 4, 2013, 12:03 PM EST

The 5 Best Ads of Super Bowl XLVII Humor and emotion won the night, as the big spectacles mostly fell short

The lights went out in the third quarter at the Louisiana Superdome on Sunday night, but the advertising waited until the fourth to get its power surge. That's when the Budweiser,…

February 4, 2013, 8:08 AM EST

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