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Topic: buddy media

Google Picks Up Wildfire, Along With Loads of Facebook Data

Startup brings with it potential wealth of social intelligence

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a social…

Facebook Reaches Out to Creatives

Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

Salesforce Buys Buddy Media for $689 Million

Second major social software deal in as many weeks

Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million. The deal, which All Things D reported was on the horizon last week,…

M&A Buzz Shifts to Social Management Players

Are Wildfire and Hearsay Social ripe for the taking?

While the media world has gawked at Facebook’s stock price, big enterprise IT companies have been quietly snapping up a hot commodity: social marketing management firms. Two weeks ago, Oracle said…

Facebook IPO Colors Internet Week

Diller down, ecosystem up on the stock

For the most part, conference sessions can be canned affairs. But, for the most part, that’s not the case when Barry Diller’s onstage. It may be that the IAC chairman…

Buddy Media Taps Horizon Media as Agency of Record

Agency to oversee cross-platform planning, buying and activation

Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands…

Google+ Pages to Test Third-Party Social Media Tools

Buddy Media, HooteSuite, Involver Among Trial Companies

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite,…

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