Topic: buddy media

Google Picks Up Wildfire, Along With Loads of Facebook Data Startup brings with it potential wealth of social intelligence

When Oracle bought the social marketing management company Vitrue, and Salesforce followed by purchasing Vitrue-rival Buddy Media a few weeks later, most observers considered the moves the beginning of a social…

July 31, 2012, 7:09 PM EDT

Facebook Reaches Out to Creatives Follows Google in launching agency education platform

Facebook has announced the formation of a Creative Council, a 14-member body tasked with providing the company with a forum to discuss ad product ideas and agency concerns. Naturally, the…

June 19, 2012, 12:19 PM EDT

Salesforce Buys Buddy Media for $689 Million Second major social software deal in as many weeks

Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million. The deal, which All Things D reported was on the horizon last week,…

June 4, 2012, 10:15 AM EDT

M&A Buzz Shifts to Social Management Players Are Wildfire and Hearsay Social ripe for the taking?

While the media world has gawked at Facebook’s stock price, big enterprise IT companies have been quietly snapping up a hot commodity: social marketing management firms. Two weeks ago, Oracle said…

June 3, 2012, 11:59 PM EDT

Facebook IPO Colors Internet Week Diller down, ecosystem up on the stock

For the most part, conference sessions can be canned affairs. But, for the most part, that’s not the case when Barry Diller’s onstage. It may be that the IAC chairman…

May 15, 2012, 7:39 AM EDT

Buddy Media Taps Horizon Media as Agency of Record Agency to oversee cross-platform planning, buying and activation

Horizon Media will be kicking off 2012 with a new client. On Wednesday, the media agency announced that Buddy Media, a social enterprise software company that works with large brands…

December 21, 2011, 4:41 PM EST

Google+ Pages to Test Third-Party Social Media Tools Buddy Media, HooteSuite, Involver Among Trial Companies

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite,…

November 16, 2011, 12:58 PM EST