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Topic: Bud Light

Justice Files to Halt Anheuser-Busch Modelo Deal Acquisition would substantially lessen competition and raise prices

Budweiser may be the king of beers, but the U.S. Department of Justice is looking to confine the kingdom. The DOJ filed a civil antitrust lawsuit today to halt Anheuser-Busch…

January 31, 2013, 4:38 PM EST

Let It Bleed: UFC Is Big Business for Fox Network sells out sixth MMA card, doubles up on clients

The Ultimate Fighting Championship has gone mainstream, and the proof is in the ad inventory. On the eve of Fox’s sixth live UFC showcase, the network is completely sold out for…

January 25, 2013, 2:37 PM EST

Voice: Hold Your Position While the broad promise of social media is enticing, it's not an excuse to forget you're a marketer

As someone who works for a social media agency, I often find myself saying that despite all the hype and hope, the social space isn’t about selling products. I also…

January 22, 2013, 5:35 AM EST

A-B on Super Bowl: Time to Launch Products Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

January 11, 2013, 12:00 AM EST

AKQA's Anheuser-Busch Win Comes Amid Growth Shop opens new offices to serve marketers

AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop. Earlier this year, the agency landed Verizon Wireless' digital account. That…

November 2, 2012, 11:34 AM EDT

Fast Chat: Bob Winter, Crispin's New ECD Leaves Chicago for Miami and starts next month

Bob Winter is heading South. After growing up in Chicago and spending the bulk of his career there—working at DDB, Leo Burnett and most recently, Young & Rubicam, where he…

October 18, 2012, 3:27 PM EDT

Bud Light Suits Up for 2012 NFL Season Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

September 5, 2012, 4:42 PM EDT

A-B InBev Consolidates Bud Light Business Mcgarrybowen loses assignment after 8 months

Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which…

August 6, 2012, 3:10 PM EDT

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30, 2012, 12:10 PM EST

Auto Dollars Drive NBC Super Bowl Sellout Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…

January 3, 2012, 2:35 PM EST

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