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Topic: Bud Light

A-B on Super Bowl: Time to Launch Products Two brand extensions follow Bud Light Platinum last year

For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches. Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other…

January 11, 2013, 12:00 AM EST

AKQA's Anheuser-Busch Win Comes Amid Growth Shop opens new offices to serve marketers

AKQA's win of digital responsibilities on Anheuser-Bush's core brands comes during a year of steady growth at the digital shop. Earlier this year, the agency landed Verizon Wireless' digital account. That…

November 2, 2012, 11:34 AM EDT

Fast Chat: Bob Winter, Crispin's New ECD Leaves Chicago for Miami and starts next month

Bob Winter is heading South. After growing up in Chicago and spending the bulk of his career there—working at DDB, Leo Burnett and most recently, Young & Rubicam, where he…

October 18, 2012, 3:27 PM EDT

Bud Light Suits Up for 2012 NFL Season Heavy TV spend marks second year of official sponsorship

Bud Light is kicking off the second year of its NFL sponsorship with a season-long campaign that focuses on the fan.   The country’s top-selling beer will suit up for tonight’s season…

September 5, 2012, 4:42 PM EDT

A-B InBev Consolidates Bud Light Business Mcgarrybowen loses assignment after 8 months

Mcgarrybowen’s loss is Translation’s gain. Just eight months after Anheuser-Busch InBev hired mcgarrybowen to lead creative responsibilities on its Bud Light brand, the brewer has shifted the assignment to Translation, which…

August 6, 2012, 3:10 PM EDT

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30, 2012, 12:10 PM EST

Auto Dollars Drive NBC Super Bowl Sellout Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super…

January 3, 2012, 2:35 PM EST

Anheuser-Busch, ABC Brew Up Reality Show Saturday competition series aims to raise Budweiser’s profile

Anheuser-Busch InBev is brewing up a new reality show designed to boost the slumping profile of its flagship brand, Budweiser. Beginning Jan. 21, the one-hour competition series Bud United presents: The…

December 12, 2011, 5:46 PM EST

Bud Light Completes Its Creative Search Mcgarrybowen and Translation to share the creative business

Call it a split decision. Rather than assign its Bud Light creative business to a single agency, Anheuser-Busch InBev has divided the assignment between mcgarrybowen and Translation. Mcgarrybowen will lead efforts…

December 12, 2011, 5:40 PM EST

DDB Cut From Bud Light Review A-B InBev still mulling several shops

Anheuser-Busch InBev still hasn't selected an agency to handle its Bud Light creative business, but the winner definitely won't be longtime lead agency DDB. The brewer has told DDB that the…

October 11, 2011, 12:56 PM EDT

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