Topic: Bud Light

Wieden + Kennedy Prepares Its Super Bowl Ads in a Space Designed to Inspire

Portland-based shop stays true to its 'humble Oregonian roots'

Wieden + Kennedy knows Super Bowl ads. In the agency's 34-year history, it has worked with 15 clients to create Big Game-worthy spots. On Sunday, W+K will air its 50th…

Twitter's Branded Emojis Come With a Million-Dollar Commitment

Super Bowl advertisers Pepsi and Budweiser fork over big bucks

Twitter is asking its biggest advertisers to speak emoji—for $1 million. Since October, Twitter has designed 17 custom emojis—three of which launch this week for Super Bowl campaigns with Pepsi and…

10 Ads You Won’t Want to Miss During Super Bowl 50

Some newbies, a few celebrities and a lot of laughs

Once again, the anticipation around ads in the Super Bowl rivals that of the game itself—and brands are looking to capitalize on that excitement by rolling out their spots, or…

5 Creative Trends You'll Likely See When You Tune Into Super Bowl 50

Agency leaders share their Big Game bets

What with all the bad news involving leading brands—from Volkswagen's diesel-emissions scandal and Chipotle's food-safety issues to FanDuel and DraftKings' insider-trading blowup—it's little wonder Americans have grown more cynical about…

Bud Light's Super Bowl Ad Will Go for Political Parody With Amy Schumer and Seth Rogen

Brand teases first work from W+K

Bud Light is getting in on the election hype. The Anheuser-Busch InBev brand today launched a 30-second teaser for its upcoming Super Bowl commercial introducing what it is calling "The Bud…

Shock Top and Michelob Ultra Will Share the Super Bowl Spotlight With Bud and Bud Light

A-B InBev has bought 3 minutes of total ad time

Budweiser and Bud Light won't be the only Anheuser-Busch beers taking center stage at this year's Super Bowl. The company has decided to add its craft-like offering, Shock Top, to…

U.S. Agency of the Year: BBDO Was 2015's Unstoppable Creative Juggernaut

Humility, hard work, stellar ads and joyous clients

We don't know what's going to happen, but we know it's going to be interesting." That quote from BBDO New York chief creative officer Greg Hahn embodies his agency's approach…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal

Tinkering with design to woo consumers

Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as…

Bud Light Created a Smart Fridge That Tells You When You're Out of Beer, and We Tested It

Beer giant's entry into the Internet of Things

Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your…