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Topic: Brooks Brothers

Make an Ordinary Brand Fancy: Send It to College The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…

September 25, 2013, 9:44 PM EDT

Brooks Brothers Premieres the Great Gatsby—Well, His Closet The story behind the venerable haberdasher selling a Gatsby collection

For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty…

May 10, 2013, 7:42 AM EDT

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