Topic: Brooks Brothers

The 6 Manliest Fashion Brands of All Time [Video]

Robert Klara explains when it's alright for men to be fussy

What is it that makes a fashion item quintessentially manly? Historian and in-house Brand Genius Robert Klara talks us through the styles that will make a man of you.

The Best Brand Extensions of 2013

Connecting with consumers in a meaningful way

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points…

Make an Ordinary Brand Fancy: Send It to College

The art of co-opting the Ivy League

Nobody’s sure where the term originated. One story holds that in 1935 eight college athletic teams—Harvard, Yale, Princeton, Cornell, Dartmouth, Brown, Columbia and the University of Pennsylvania—decided to form an…

Brooks Brothers Premieres the Great Gatsby—Well, His Closet

The story behind the venerable haberdasher selling a Gatsby collection

For the next few weeks, the shopper who steps through the doors of the Brooks Brothers New York flagship store is bound to marvel over what seems like a nifty…

Brooks Brothers Pulls Wool Over Your Eyes With Singing Lambs

Isn't cashmere from goats?

Animals singing Christmas songs—it's a cliché of the holiday season, and one that Brooks Brothers heartily embraces in the video below. The point is to emphasize the clothing chain's longevity.…