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Topic: Brooklyn Nets

Brooklyn Nets Launch 'We Are Brooklyn' Campaign

Will it solidify fans in the fickle borough?

While longtime Brooklynites remain loyal to their roots, the newest crop of residents are tough to win over, with tastes that seem to constantly change. However, Brooklyn Nets and Barclays Center…

Fox to Secure Controlling Stake in YES Network

Conglomerate to take an 80 percent interest in Yankees’ home RSN

21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN…

GQ to Open Barbershop at Barclays Center

How about a $40 shave with those Nets tickets?

Men’s fashion bible GQ is no stranger to showy brand extensions. It already boasts a number of GQ bars in far-flung locations like Istanbul, Moscow and Dubai (next up: Kazakhstan)…

Brooklyn Nets Add Security Brand to Impressive Roster

SecureWatch24 lands sponsorship for rising NBA team

Football season just kicked off, but Brett Yormark, CEO of Barclays Center and Brooklyn Nets, wishes his NBA team's basketball schedule was only hours from getting underway. And who could blame…

Brooklyn Nets' Digital Presence Has Skyrocketed

Digital chief Jayne Bussman-Wise explains how

Specs Who Jayne Bussman-Wise Age 31 New gig Digital director, Brooklyn Nets and Barclays Center Old gig Manager, marketing and digital programs, New York Rangers How large is your social fan base? We’re almost to…

Brooklyn Nets' Digital Chief Wants to Be Where the Fans Are

Jayne Bussman-Wise explains how the Nets' digital presence skyrocketed

News Corp. Acquires 49% Stake in YES Network

Goldman Sachs, Yankees will reduce ownership

News Corp. has acquired nearly half of the YES Network, cable home of the New York Yankees, with an option after three years to boost its position to 80 percent…

Portrait: Translation

Steve Stoute is parlaying his hip-hop roots into helping Jay-Z promote the Barclays Center

Specs Who (l. to r.) Leeann Leahy, president; Chris Cereda, chief creative officer; John Greene, chief strategy officer; Steve Stoute, founder, CEO What Marketing and communications agency Where New York offices Steve Stoute has…

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