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Topic: Brooklyn Brothers

A Diamond Jeweler Searches for Its First Lead Agency

Hearts on Fire considering 3 finalists

A diamond jewelry company's search for its first lead agency is down to a select few. Hearts on Fire has briefed three finalists in a review of its creative business, which…

How Jason Sudeikis Learned to Love the Other Football for NBC Sports

Inside his Premier League promos

IDEA: Marketers and broadcasters have tried to sell U.S. audiences on football—i.e., the global, non-American kind—since before Pelé laced up his boots for the New York Cosmos. Now it's NBC…

Ad of the Day: Jaguar

Automaker's upcoming short brand film has it all: gangsters, expensive cars, Damian Lewis and Lana Del Rey

An ad touting excellent gas mileage or a turbo-powered engine or a spectacularly designed exterior isn't enough to sell a car these days. What you need, apparently, is a narrative…

Matt Lake Heads to Cablevision as SVP of Branding and Creative

Former Brooklyn Brothers exec will focus on Optimum service

Cablevision is bringing in former Brooklyn Brothers principal Matt Lake to the role of svp of branding and creative. Lake will oversee development and creative execution of the MSO's various…

The Spot: Crosstown Rivals

New Era's trash-talk ads move to Chicago, as Nick Offerman and Craig Robinson square off for the Cubs and White Sox

IDEA: Sports-cap company New Era had a big hit last year with Alec Baldwin and John Krasinski trash-talking about the Yankees and Red Sox. For an encore, agency The Brooklyn…

The Spot: Trash Talkers

Alec Baldwin and John Krasinski trade insults—on behalf of the Yankees and Red Sox—for New Era baseball caps

GENESIS: After airing a single ad with Evan Longoria last year, New Era—the maker of official MLB-licensed baseball caps—wanted something more episodic that would stay fresh over the long 2011…

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