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Topic: Broadway

For This N.Y. Shop, Selling Broadway Shows Is Anything but Traditional

AKA NYC's ads lean on entertainment, not critics’ accolades

Specs Who (Front to back) ecd Bashan Aquart, managing partner Elizabeth Furze, content director Jamaal Parham and managing partner Scott Moore What Full-service entertainment marketing agency Where New York, London, Sydney Founded in 2010…

These Subtly Animated Posters for Disney's Into the Woods Are Creepily Compelling

Putting GIFs to good use

Animated posters for movies? Sounds annoying. Wait, subtly animated posters? Now you have my attention. Disney's cinema adaptation of the Broadway musical Into the Woods is being teased with a series…

Amazing Data From Ian McKellen and Patrick Stewart's Social Bromance

Kicks the stuffing out of Oreo on Twitter, beats Coke on Facebook

If anyone has had more fun promoting a Broadway production than Ian McKellen and Patrick Stewart, it must have included a hearty diet of adult beverages and illegal drugs. The pair…

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