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Topic: Broadcast Ratings

NBC's Olympics Ratings Rebounded a Bit Thursday Night

But remained lower than last week

It was an inspiring night in Olympics competition Thursday, with Team USA's Ashton Eaton taking home the gold in the men's decathlon and Usain Bolt flying to a third consecutive…

NBC Posts Second Highest Ratings of Rio Games

Thanks to emotional wins for Team USA in swimming and gymnastics

On a night when Michael Phelps won his unprecedented 22nd gold medal, it was two Americans named Simone who delivered the emotional stories of the day. Simone Biles, the Team…

With 111.9 Million Viewers, Super Bowl 50 Was the No. 3 Most-Watched of All Time

CBS topped 2013, but not Fox and NBC broadcasts in recent years

Last night's sloppy Super Bowl 50—which featured four fumbles and two interceptions—also might have caused CBS to fumble away its chance to have the highest-rated telecast of all time. According to…

Broadcast TV Is Still Outpacing Netflix's Top Shows by Millions of Viewers Per Episode

Measurement firm says networks remain ahead of streaming

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform…

Live-Plus-Same-Day Ratings Are Down, but Not Out

Fox gives up on them, but rivals and buyers say they still have value

The Nov. 25 episode of Empire was watched by 9.2 million viewers and logged a 3.2 rating in adults 18-49, but there wasn't a peep from Fox about the live-plus-same-day…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

8 Ways Fox Could Keep Empire's Momentum Going After the Season Finale

The network can't afford to lose this much steam

Fox is about to have the happiest and saddest day of its 2014-15 season. No, that day is not today, even though tonight marks the two-hour season finale to its breakout…

Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings

Starts tracking viewing on devices

Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for…

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