Advertisement

Topic: Broadcast Ratings

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

8 Ways Fox Could Keep Empire's Momentum Going After the Season Finale

The network can't afford to lose this much steam

Fox is about to have the happiest and saddest day of its 2014-15 season. No, that day is not today, even though tonight marks the two-hour season finale to its breakout…

Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings

Starts tracking viewing on devices

Nielsen has declared itself "open for business" in terms of tracking TV viewing on smartphones, tablets and other electronic gadgets. But don’t expect those numbers, which will be available for…

CBS Is Leading the Charge on C7 Currency

Network wants to get paid for bonus impressions

If earnings season has been predictably drama-free—devoid of high-impact spectacles like the presidential election and the Olympics, the summer quarter was a somewhat drowsy affair—leave it to Les Moonves to…

CBS Wins Prime-Time Ratings Crown

Tiffany net takes the 18-49 title for the first time in 21 years

After passing NBC in the ratings race back in early February, CBS never looked back, cruising to an easy win among total viewers and the two major demographics. Per Nielsen, CBS…

Nielsen Launches Product to Measure Online Audiences

NBC, Fox, ABC, AOL, CBS, Univision, Discovery, A+E all part of pilot program

Nielsen will now measure online TV audiences with its new product, Digital Program Ratings, The Wall Street Journal reported. Broadcast and cable networks such as NBC, Fox, ABC, AOL, CBS,…

The Day the Music Died

Smash crashes on reentry, drawing a 1.2 in the dollar demo

NBC’s Broadway baby last night toppled off the stage and into the orchestra pit, as Smash delivered disconcertingly tiny ratings. According to Nielsen live-plus-same-day data, the Season 2 premiere of the…

Fox Carves Up Big Ratings With The Following

Killer drama scares up a 3.2 in the dollar demo

The series premiere of the Fox serial-killer drama The Following put up strong numbers on Monday night, beating its time slot predecessor by a whopping 113 percent. According to Nielsen live-plus-same-day…

Advertisement