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Topic: british airways

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Instead of Pointing at Airplanes, Domino's Parody Billboard Points Out Delivery Drivers Riding on the success of 'Look Up' from British Airways

Remember British Airways' interactive "Look Up" billboard with a kid pointing at airplanes as they flew by overhead? Well now Domino's U.K. is spoofing the concept with its own "Look…

December 3, 2013, 8:53 AM EST

Kids Point to British Airways Flights as They Pass Overhead on Magical U.K. Billboards Echoes of Wideroe spot

Last fall, Norwegian airline Wideroe used a child's glee at his grandfather's airplane-conjuring trick to create one of 2012's best ads. Now, British Airways is showcasing a digital version of…

November 22, 2013, 10:40 AM EST

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

November 20, 2013, 10:32 PM EST

Lufthansa, British Airways Launch Global Reviews Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

August 16, 2013, 12:16 PM EDT

British Airways Doesn't Want Brits Flying As Olympics near, locals urged to stay and cheer

British Airways has an unexpected bit of advice for its typical customers: Don’t fly. The message is aimed at Brits who might be tempted to skip the country during the…

June 25, 2012, 7:55 AM EDT

Ad of the Day: British Airways As many airlines cut back on food, BA touts its 'height cuisine' perfected for high altitudes

Foodie culture is everywhere—even at 30,000 feet. British Airways is capitalizing on the slow creep of culinary obsession with a new ad campaign called "Height Cuisine" from BBH New York focused…

May 29, 2012, 12:19 PM EDT

British Airways Rushes Baggage to the 2012 London Olympics Cute spot from BBH imagines international luggage race

British Airways catches Olympic fever in this cute spot, where luggage from Great Britain, Japan, South Africa, the U.S. and Brazil compete in a race to the luggage carousel. Created…

March 20, 2012, 12:18 PM EDT

BBH Rebrands British Airways in Grand New Campaign Ads debut new tagline: 'To fly. To serve'

Here's the lavish, poetic 90-second brand spot from BBH London that launches a big new British Airways ad campaign—its largest in 11 years. The planed $30 million campaign will largely…

September 21, 2011, 8:56 AM EDT

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