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Topic: british airways

Here Are the Top 10 Branded Tweets About the Royal Baby

Disney whips up a montage video

Brands had a full plate of real-time events to respond to this weekend: the birth of Princess Charlotte Elizabeth Diana, the Kentucky Derby and the Mayweather-Pacquiao fight. Marketers including Disney, Nissan, Pizza…

SapientNitro Named British Airways' Digital Lead Agency

Work was previously at OgilvyOne

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne. Last year SapientNitro emerged as a review…

Ad of the Day: A Beautiful Airline Spot Celebrates the Sibling Cities of New York and Paris

Defined by differences, but with so much in common

Paris and New York. As two of the world's cultural epicenters—and, among a certain set, the cultural epicenters—the cities are constantly being compared in terms of everything from fashion and…

This 'Happiness Blanket' Measures the Well-Being of British Airways Passengers

The more asleep you are, the better

If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors,…

Is the Airbus A380 This Generation's Concorde?

The big plane that's a big flop

When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that…

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards

Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

Brandwatch Raises $22 Million

Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

British Airways Expands Its Relationship With BBH

Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

Instead of Pointing at Airplanes, Domino's Parody Billboard Points Out Delivery Drivers

Riding on the success of 'Look Up' from British Airways

Remember British Airways' interactive "Look Up" billboard with a kid pointing at airplanes as they flew by overhead? Well now Domino's U.K. is spoofing the concept with its own "Look…

Kids Point to British Airways Flights as They Pass Overhead on Magical U.K. Billboards

Echoes of Wideroe spot

Last fall, Norwegian airline Wideroe used a child's glee at his grandfather's airplane-conjuring trick to create one of 2012's best ads. Now, British Airways is showcasing a digital version of…

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