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Topic: british airways

This 'Happiness Blanket' Measures the Well-Being of British Airways Passengers The more asleep you are, the better

If people could literally see how much more relaxing British Airways' new in-flight perks really are, then everyone would obviously understand how much better the company is than its competitors,…

July 1, 2014, 9:12 AM EDT

Is the Airbus A380 This Generation's Concorde? The big plane that's a big flop

When Airbus loaded one of its super-jumbo A380s with Wall Street analysts and flew it over New York two weeks ago, it was only the latest piece of evidence that…

June 24, 2014, 6:13 AM EDT

OgilvyOne Soars to Direct Grand Prix for BA's Plane-Detecting Billboards Interlude takes gold for Bob Dylan video

CANNES, France—Ogilvy & Mather, which won four Grand Prix in 2013, is off to a good start at this year's festival, too, winning the Direct Lions Grand Prix here tonight…

June 16, 2014, 3:30 PM EDT

Brandwatch Raises $22 Million Social listening player has a huge client list

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies. Brandwatch counts 1,000 brands…

May 22, 2014, 12:59 PM EDT

British Airways Expands Its Relationship With BBH Shop adds loyalty, digital marketing responsibilities

Bartle Bogle Hegarty retained its creative lead on British Airways and added responsibility for loyalty and digital marketing. BBH is teaming with Simon Hall and Warren Moore, current owners of London…

March 18, 2014, 3:49 PM EDT

Instead of Pointing at Airplanes, Domino's Parody Billboard Points Out Delivery Drivers Riding on the success of 'Look Up' from British Airways

Remember British Airways' interactive "Look Up" billboard with a kid pointing at airplanes as they flew by overhead? Well now Domino's U.K. is spoofing the concept with its own "Look…

December 3, 2013, 8:53 AM EST

Kids Point to British Airways Flights as They Pass Overhead on Magical U.K. Billboards Echoes of Wideroe spot

Last fall, Norwegian airline Wideroe used a child's glee at his grandfather's airplane-conjuring trick to create one of 2012's best ads. Now, British Airways is showcasing a digital version of…

November 22, 2013, 10:40 AM EST

How Airlines Used the Glamour of the Terminal as a Marketing Vehicle All about who had the first this or the better that

In 1963, MGM released The V.I.P.s. It featured an all-star cast including Elizabeth Taylor, Richard Burton and Orson Welles. The plot? Fasten your seat belts. The plot is what happens…

November 20, 2013, 10:32 PM EST

Lufthansa, British Airways Launch Global Reviews Media account and creative business, respectively

Summer suddenly feels like airline review season. Just as Lufthansa confirmed a global review of its media business, British Airways acknowledged that it is reviewing its global creative account. Mindshare is…

August 16, 2013, 12:16 PM EDT

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