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Topic: BrightRoll

75% Of Mobile Video Ads Happen In-App Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

April 24, 2014, 8:00 AM EDT

The Amount of Questionable Online Traffic Will Blow Your Mind The World Wide rip-off

A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web…

October 13, 2013, 11:05 PM EDT

Appliance Brands Are Diving Into Digital This Summer KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

July 12, 2013, 7:11 AM EDT

Parenting Content, Big Brands Find Way Onto TV, Movie-Sharing Sites Some blame exchanges; Healthination says it was hacked

What do the advertisers Lysol, Resolve and NuvaRing, along with the Web shows Parenthood Today and Girl Talk have in common? Well, they’re probably targeted at women. And they’ve all…

July 10, 2013, 12:12 AM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

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