Topic: Bridgestone Tires

Marketers Are Pushing Hard to Be Seen at This Year’s Super Bowl

A look at some main activations around the city

Bud Light’s Rob McCarthy huddled with his marketing team in New Orleans on the eve of last year’s Super Bowl­—but last-minute strategizing for the Big Easy blowout was not on…

Bridgestone Tires Moves to Publicis Dallas

The Richards Group keeps sports marketing

Bridgestone Tires hired Publicis Dallas to lead strategy and creative, after seven years working with independent agency The Richards Group, also based in Dallas. Bridgestone Tires spent $44 million in advertising…

The Humiliating True Story Behind Bridgestone's 'Reply All' Super Bowl Ad

A Richard Group creative's shame

Remember that 2011 Super Bowl ad for Bridgestone Tires with the guy running all over town to keep people from reading an errant "reply-all" email? Turns out it was inspired…

CBS in the Red Zone With Super Bowl Ad Sales

Network deals 80% of in-game inventory

Although the 2012-13 NFL season isn’t set to kick off for another five weeks, CBS on Thursday said it is already nearing a sellout of its available in-game inventory for…