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Topic: Brian Robbins

Why AwesomenessTV Wants Marketers to Stop Grouping Gen Z and Millennials Together

Company targets teens and tweens

"Gen Z and millennials is not a thing, they're two things," exclaimed AwesomenessTV CEO Brian Robbins during the multi-channel network's NewFronts presentation Wednesday evening. "These life stages—late teens who are…

9 Members of Video’s Vanguard Discuss Creating Content for the Scrolling Economy

And how to get consumers' attention

  brightcove.createExperiences(); As the fifth annual Digital Content NewFronts kick off today, Adweek and the IAB convened a panel of nine…

AwesomenessTV Launches Long-Form Music Series

Partners with Universal Cable on music video-infused teen drama

AwesomenessTV has launched Side Effects, a long-form series about a teen whose hallucinations take the form of music videos. The show is said to be inspired by the huge YouTube phenomenon…

YouTube Touts Home-Grown Talent Over Hollywood at Brandcast

Google video platform urges brands to embrace content creation

This year, YouTube embraced being YouTube. Last year, while courting the advertising community at its inaugural Brandcast, Google executives touted the Hollywoodization of YouTube, showcasing 100 funded channels backed by the…

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