Advertisement

Topic: Brian Lesser

Type
Ads Are Coming to the Comments Section of Publisher Sites Disqus' sponsored messages will be targeted to what you say

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which…

November 3, 2014, 10:23 AM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks Swipe method seen as solution to fat fingers

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away. Today, Xaxis…

November 6, 2013, 12:28 PM EST

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

Advertisement