Topic: Brian Lesser

WPP's GroupM Promotes Brian Lesser to North American CEO

Xaxis chief's move is latest step in company's digital evolution

In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations. Lesser had served as chief…

Ads Are Coming to the Comments Section of Publisher Sites

Disqus' sponsored messages will be targeted to what you say

You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which…

Xaxis Merger Chases Programmatic Vision

Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

Xaxis: New Mobile Ad Platform Also Combats Accidental Clicks

Swipe method seen as solution to fat fingers

Those fat-thumbed accidental clicks that routinely happen on mobile devices are a nuisance for advertisers paying for those false positives and users who just want the ads to go away. Today, Xaxis…

Premium Publishers Give Private Marketplaces Another Look

Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…