Advertisement

Topic: Brian Fitzgerald

Type
Online Fraud's Next Victim: Mobile Advertising Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

November 2, 2014, 11:01 PM EST

Publishers Are Responding to Brands' Viewability Concerns A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

July 20, 2014, 6:06 PM EDT

Advertisement