Topic: Breitling

Perspective: Hey, Tough Guy

Nothing sells a manly man brand better than the manly man celebrity who uses it

In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…

Man of the Hour

Thierry Prissert is rewriting the marketing playbook for Breitling, the luxury watchmaker

Literally and figuratively, Breitling is a brand with time on its side. Not only has the renowned maker of chronometers been in business since 1884, the demand for the Swiss…