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Topic: Breitling

Type
Perspective: Hey, Tough Guy Nothing sells a manly man brand better than the manly man celebrity who uses it

In the long history of celebrity endorsements (Mark Twain, let us remember, was plugging Great Mark Cigars as early as 1875), brands have learned that while a famous face is…

November 8, 2012, 6:45 AM EST

Man of the Hour Thierry Prissert is rewriting the marketing playbook for Breitling, the luxury watchmaker

Literally and figuratively, Breitling is a brand with time on its side. Not only has the renowned maker of chronometers been in business since 1884, the demand for the Swiss…

July 18, 2011, 6:27 AM EDT

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