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Topic: Breast Cancer

Adweek's Top 5 Commercials of the Week: April 11-18 Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

April 18, 2014, 8:00 AM EDT

As Singer's Last Wish, 'I Touch Myself' Is Beautifully Reborn in a Breast Cancer PSA Stirring homage to the Divinyls' Chrissy Amphlett

Here's something I never thought I'd say: I just got weepy listening to "I Touch Myself" by the Divinyls.  In an incredibly touching tribute to the group's frontwoman, Chrissy Amphlett, some…

April 15, 2014, 10:23 AM EDT

Pancreatic Cancer Ads Blasted for Saying Disease Is Worse Than Other Cancers Charity cites 3% survival rate

Pancreatic Cancer Action has issued a thoughtful, heartfelt defense of its controversial U.K. awareness campaign that shows sufferers saying they wish they had other types of cancer with higher survival…

February 13, 2014, 9:59 AM EST

Tweeting Bra Lets the World Know Each Time It's Unclasped Cancer awareness stunt encourages self-exams

If tits could tweet, they'd probably have a lot to say; but since they can't, they'll have to settle for the next best thing: a tweeting bra. OgilvyOne Athens has…

October 25, 2013, 9:28 AM EDT

Highway Loop Becomes Massive Pink Ribbon for Cancer Awareness Icelandic stunt grabs attention from the air or the ground

Here's a simple, clever and well-executed idea from our friends in Iceland. Agency Brandenburg partnered with the Icelandic Cancer Society to paint a looping highway ramp pink in celebration of…

October 10, 2013, 11:07 AM EDT

Smoke pink cigarettes, defeat breast cancer

Big Tobacco is joining the fight against breast cancer by rolling out snazzy pink cigarettes, and promising to donate half a cent to the breast-cancer cause for every pack smoked.…

November 3, 2010, 9:00 AM EDT

Breast checks are fun again with Boob Lube

Video is SFW. October is National Breast Cancer Awareness Month, so we'll be seeing lots of campaigns around the general topic of boobs. Here's one for Boob Lube, aka "the…

October 8, 2010, 10:16 AM EDT

Mastectomy is life in Grey breast-cancer ad

Last year, Grey Amsterdam put together that very-NSFW breast-cancer campaign for Pink Ribbon magazine, including a 30-second spot that showed a bunch of naked breasts, along with a voiceover…

September 30, 2010, 9:22 AM EDT

Living with a gross cancerous blob is tough

An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation.…

November 2, 2009, 9:04 AM EST

Grey breast-cancer ads have nothing to hide

In America, breast-cancer PSAs skirt the issue a bit—they're even liable to focus on butts rather than boobs. Not so in Europe, where they get straight to the point.…

September 28, 2009, 11:19 AM EDT

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