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Topic: Breast Cancer

Saudi Arabian Activist Princess Reema Takes on Breast Cancer Awareness With More Social Media

Launches Instagram and Twitter accounts to boost response

During a keynote today at South by Southwest, Princess Reema Bint Bandar Al-Saud, the Saudi Arabian entrepreneur, activist and CEO of luxury retail Alfa Intl., launched a new campaign that…

Facebook, Twitter and Instagram Logos Are Ingeniously Redesigned for Breast Cancer Awareness

Check yourself, not just your feeds

Ask anyone you know how they feel about boobs, and I'm pretty sure it will be positive. Indeed, you'd have a hard time finding anyone hesitant to sing their praises. Below…

Estée Lauder’s New Weapons for Fighting Breast Cancer

Raises profile of awareness campaign

Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times. Every October, Estée Lauder leads the charge for Breast Cancer…

Adweek's Top 5 Commercials of the Week: April 11-18

Life lessons abound in these brand stories

You can learn a lot from this week's best new commercials.  Centenarians shared the wisdom of their long lives in a Dodge ad highlighting its 100th anniversary. A boy with one…

As Singer's Last Wish, 'I Touch Myself' Is Beautifully Reborn in a Breast Cancer PSA

Stirring homage to the Divinyls' Chrissy Amphlett

Here's something I never thought I'd say: I just got weepy listening to "I Touch Myself" by the Divinyls.  In an incredibly touching tribute to the group's frontwoman, Chrissy Amphlett, some…

Pancreatic Cancer Ads Blasted for Saying Disease Is Worse Than Other Cancers

Charity cites 3% survival rate

Pancreatic Cancer Action has issued a thoughtful, heartfelt defense of its controversial U.K. awareness campaign that shows sufferers saying they wish they had other types of cancer with higher survival…

Tweeting Bra Lets the World Know Each Time It's Unclasped

Cancer awareness stunt encourages self-exams

If tits could tweet, they'd probably have a lot to say; but since they can't, they'll have to settle for the next best thing: a tweeting bra. OgilvyOne Athens has…

Highway Loop Becomes Massive Pink Ribbon for Cancer Awareness

Icelandic stunt grabs attention from the air or the ground

Here's a simple, clever and well-executed idea from our friends in Iceland. Agency Brandenburg partnered with the Icelandic Cancer Society to paint a looping highway ramp pink in celebration of…

Smoke pink cigarettes, defeat breast cancer

Big Tobacco is joining the fight against breast cancer by rolling out snazzy pink cigarettes, and promising to donate half a cent to the breast-cancer cause for every pack smoked.…

Breast checks are fun again with Boob Lube

Video is SFW. October is National Breast Cancer Awareness Month, so we'll be seeing lots of campaigns around the general topic of boobs. Here's one for Boob Lube, aka "the…

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