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Topic: Brazil

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center

Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations

Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

Use Dove's Shampoo for Men, and Don't Have the Lustrous Flowing Hair of a Woman

It's not a great look

This Brazilian ad by Ogilvy & Mather for Dove's Men + Care shampoo line puts the tropes of women's shampoo commercials in a new, and weird, context. Apparently, using women's…

Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most Wanted

Reserva makes most of theft

Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a…

Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers

Extra crinkly protein, anyone?

Brazilian fast-food chain Bob's has come up with edible packaging for its burgers, just to make the point that people love its food so much that they can't even wait…

How a 1970s Toothpick Model Spoke Up, and Became a Facebook Sensation

Indelicate Gina nearing 2 million fans

Taking abuse from a woman best known as the previously silent face of 1970s toothpick packaging? Who wouldn't enjoy that? Forbes succinctly summarizes the somewhat convoluted story of Gina Indelicada…

Hated the London 2012 Logo? You Might Like Rio 2016 Better

Brazil's Tatíl Design tells story of its creation

The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a…

Colgate Sells Dental Floss With Help From Photoshop Disasters

Can you spot what's wrong with these ads?

Everyone loves a good Photoshop disaster. Here's a fun campaign from Y&R Brazil that makes use of three such disasters, intentionally manufactured to sell dental floss. The point is, when…

Goodyear Keeps Drivers Distracted With Bubble Wrap

'Sometimes it's not easy to stop'

Y&R in Brazil put together an interesting stunt for Goodyear recently, inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they waited…

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