Topic: Brazil
How do you reach senior citizens to tell them about your department store's sweet retiree benefits? Take out ads inside crossword puzzles, which they play endlessly—at least in Brazil. In…
Getting still more mileage (this time literally) out of its "happiness" theme, Cola-Cola drove a converted delivery truck into the streets of Rio De Janeiro recently and started spitting out…
There are various metaphors for people fitting together romantically. Among the less subtle is the plug-and-socket metaphor. Ad agency Binder (with help from Hungry Man) runs with it anyway in…
Here's the official logo for the 2016 Olympic Games in Rio de Janeiro. It was unveiled on New Year's Eve at a giant, drunken party on the Copacabana beach—and it…
Whatever is happening in this Brazilian underwear ad, it's not going to end well. A piece of advice for the older gent: Don't be that guy. Via Homadge and Tosh.0.
You've gotta love these vintage-style ads for social-media sites, such as "Twitter: The sublime, mighty community with just 140 letters!" Check out four full-size executions here. While it might…
BorghiErh/Lowe in Brazil makes a point for Bic pens (sorry) via a trio of amusing low-budget TV commercials that we're told will "only be shown once." We're given the…
Here's a fun interactive installation that Brazil's AlmapBBDO did for Adweek sister magazine Billboard. The digital poster prompted users to select, out of a larger group, three musicians whose…
Everyone loves a cool ad execution, but some are clearly advertising for advertising people. This is particularly true during award-show season. The video below, getting some passalong among the…
According to this Brazilian ad for Skol 360 beer, ordinary brews have the unfortunate habit of causing Violet Beauregarde levels of bloat in drinkers. Luckily, Skol has an ingredient…
