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Topic: Brazil

Razorfish Creates CMO and Chief Strategy Positions to Ramp Up Global

Will Lidstone and Tim Perlstein get new titles

Razorfish has created both a chief marketing officer and a chief strategy officer position, respectively elevating William Lidstone, 41, and Tim Perlstein, 38, to the titles. The pair will report…

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare

A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup

Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center

Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone

Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

Ad of the Day: Getty Images

AlmapBBDO weaves 105 video clips into one beautiful story in this sequel to its beloved photo montage

Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade. Getty's stock video footage provides the raw material for the Brazilian agency's new "85 Seconds"…

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations

Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

Use Dove's Shampoo for Men, and Don't Have the Lustrous Flowing Hair of a Woman

It's not a great look

This Brazilian ad by Ogilvy & Mather for Dove's Men + Care shampoo line puts the tropes of women's shampoo commercials in a new, and weird, context. Apparently, using women's…

Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil

ESL program translates big-time in South America

Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has…

Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most Wanted

Reserva makes most of theft

Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a…

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