Advertisement

Topic: Brazil

Brazil’s World Cup Is a Marketer's Dream, but Also a Potential Nightmare A global audience of 3.2 billion

The World Cup is the single greatest marketing tent pole on the planet. This year, 108 million people watched the Super Bowl, while 3.2 billion watched the last World Cup,…

October 7, 2013, 10:14 PM EDT

Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup Youth video site reveals dedicated channel with Momentum

Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and…

July 15, 2013, 1:06 PM EDT

Chemotherapy Rebranded as 'Superformula' in JWT's Brilliant Campaign for Child Cancer Center Ward gets Justice League makeover

JWT joined with Warner Bros. and the A.C. Camargo Cancer Center in São Paulo, Brazil, to craft a super-powerful campaign designed to help children with cancer better understand their treatment…

June 3, 2013, 10:05 AM EDT

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Ad of the Day: Getty Images AlmapBBDO weaves 105 video clips into one beautiful story in this sequel to its beloved photo montage

Creating evocative narratives using the vast archives of Getty Images is becoming AlmapBBDO's stock in trade. Getty's stock video footage provides the raw material for the Brazilian agency's new "85 Seconds"…

May 16, 2013, 11:15 AM EDT

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

April 22, 2013, 12:12 PM EDT

Use Dove's Shampoo for Men, and Don't Have the Lustrous Flowing Hair of a Woman It's not a great look

This Brazilian ad by Ogilvy & Mather for Dove's Men + Care shampoo line puts the tropes of women's shampoo commercials in a new, and weird, context. Apparently, using women's…

March 26, 2013, 12:18 PM EDT

Claro Grabs Millions of Add-on Dollars Via Mobile in Brazil ESL program translates big-time in South America

Brands looking to target mobile-happy Brazilians may want to take a page out of Claro’s playbook. The Latin American telecom’s “Claro Línguas Muda sua Vida” (Change Your Life) campaign has…

March 11, 2013, 9:18 AM EDT

Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most Wanted Reserva makes most of theft

Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a…

January 25, 2013, 11:12 AM EST

LinkedIn Hits Big Milestone; Brands Could Flock Next Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

January 9, 2013, 11:24 AM EST

Advertisement