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Topic: Brazil

Solar Panel Inside Nivea Print Ad Generates Power to Charge Your Cellphone Draftfcb basks in the sun

A print ad that uses solar power to charge cellphones? At long last, mankind's prayers have been answered! Giovanni + Draftfcb in São Paulo, Brazil, developed the ad, which includes…

May 30, 2013, 12:22 PM EDT

Anti-Anorexia Ads Imagine If Real Women Looked Like Fashion Illustrations Another sketch-based campaign from Brazil

In keeping with current trends, Brazilian modeling agency Star Models is using illustrations to address body image issues. But its effort is more grim and cautionary than Dove's hotly debated…

April 22, 2013, 12:12 PM EDT

Use Dove's Shampoo for Men, and Don't Have the Lustrous Flowing Hair of a Woman It's not a great look

This Brazilian ad by Ogilvy & Mather for Dove's Men + Care shampoo line puts the tropes of women's shampoo commercials in a new, and weird, context. Apparently, using women's…

March 26, 2013, 12:18 PM EDT

Clothing Store Uses Actual Burglary Footage in Ad, Making Fashions Look Most Wanted Reserva makes most of theft

Someone call the fashion police! Brazilian menswear brand Reserva used actual security-camera footage of a real robbery at one of its São Paulo stores in the ad below, for a…

January 25, 2013, 11:12 AM EST

Brazilian Fast-Food Chain Puts Burgers in Edible Wrappers Extra crinkly protein, anyone?

Brazilian fast-food chain Bob's has come up with edible packaging for its burgers, just to make the point that people love its food so much that they can't even wait…

December 18, 2012, 9:54 AM EST

How a 1970s Toothpick Model Spoke Up, and Became a Facebook Sensation Indelicate Gina nearing 2 million fans

Taking abuse from a woman best known as the previously silent face of 1970s toothpick packaging? Who wouldn't enjoy that? Forbes succinctly summarizes the somewhat convoluted story of Gina Indelicada…

August 30, 2012, 9:28 AM EDT

Hated the London 2012 Logo? You Might Like Rio 2016 Better Brazil's Tatíl Design tells story of its creation

The London 2012 Olympic logo was all about dissonance, and intentionally so—and was met with a pretty dissonant reaction, too. As we look ahead to Rio 2016, we have a…

August 14, 2012, 12:28 PM EDT

Colgate Sells Dental Floss With Help From Photoshop Disasters Can you spot what's wrong with these ads?

Everyone loves a good Photoshop disaster. Here's a fun campaign from Y&R Brazil that makes use of three such disasters, intentionally manufactured to sell dental floss. The point is, when…

July 17, 2012, 12:08 PM EDT

Goodyear Keeps Drivers Distracted With Bubble Wrap 'Sometimes it's not easy to stop'

Y&R in Brazil put together an interesting stunt for Goodyear recently, inserting sheets of bubble wrap into newspapers and handing them out to drivers in São Paolo as they waited…

July 5, 2012, 8:29 AM EDT

World's Highest Water Slide Has a Crazy Long Ad to Match It's not called Insano for nothing

Beach Park, a water park in Brazil, has the highest water slide in the world—an insane 14-story-tall structure called, appropriately enough, Insano. The fearless riders on Insano reach speeds of…

June 7, 2012, 1:07 PM EDT