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Topic: Brazil

How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo's Street Names

Advancing tourist literacy in Brazil

Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São Paulo,…

Paulo Coelho Just Published the Entire Text of His Novel 'The Alchemist' in a Single Ad

175 pages condensed to a print spread

Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro…

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

Because smoking doesn't have to kill you to ruin your life

Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form…

Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Hands-on way to sell makeup removal product

Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special…

To Introduce Big King in Brazil, Burger King 'Flame-Grills' Big Mac Superfans

David São Paulo converts, tattoos McD's devotees

How to convince fast-food diners that Burger King's Big King burger is a superior option to the iconic McDonald's Big Mac? Invite Golden Arches superfans to Brazil, feed them the…

Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen

An instant illustration of consequences

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 minutes…

Brazilians Learn English by Taking Real L.A. Pizza Orders in Sequel to Famous Campaign

FCB finds another way to connect

FCB Brazil had a big hit last May with its "Speaking Exchange" idea for CNA Language Schools—a campaign that connected young Brazilians wanting to learn English with elderly Americans in…

How This Interactive Subway Ad Got Everybody Yawning, and Wanting Coffee

OOH gets contagious

This interactive outdoor campaign by Lew'Lara\TBWA is a real yawner—which is exactly what the Brazilian agency intended. The shop set up a digital panel equipped with a motion sensor at São…

How JWT Brazil and Dolby Captured the Iconic Sound of Coke Being Poured Over Ice

The refreshing crackle of pliers snapping a VHS

When it comes to creating the sensation of being inside a Coca-Cola while it's being poured over ice, sound is everything. That's why JWT Brazil partnered with Dolby for a new…

High Fashion Is a Prison in These Striking Print Ads Opposing Child Labor

PSAs for the Abrinq Foundation by TBWA

The striped patterns on dresses, shirts, tunics and sweaters become prison bars—with small, sad faces peeking through—in this Brazilian campaign against child labor. Lew'Lara\TBWA created the print ads for the Abrinq…

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