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Topic: Brazil

How a Trivia Game Helped Brands Reach Mobile Users

Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide

No more being shamed on Instagram

Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you…

Brands Take Aim at Hispanic World Cup Fans

Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La'

Activia sponsors singer's newest global hit

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home. The Colombian singer, responsible for 2010's…

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets

Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace

W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

Audio Production Company Has a Sound-Only Website, With No Visuals at All

You talk to the site to navigate around

If you're an audio production company, you want to show off your audio. And what better way to do that than with a website that's completely audio—with no visuals at…

Brazilian Authors Publish New Stories Only in Braille in Powerful PSA for the Blind

Sighted readers' turn to learn deprivation

The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access…

Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer

Ogilvy Brazil zeroes in on the problem

In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio…

Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans

FCB's touching work for a language school

It's such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? FCB Brazil did…

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