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Topic: Brazil

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a…

Ad of the Day: A Renoir Masterpiece Tells a Heartbreaking Story About Missing Children

Erased in an instant

São Paulo, Brazil, has a government program called PLID that locates and identifies missing people. To raise awareness of this important work, agency VML interviewed the mothers of missing children—and…

This Zika-Killing Billboard Lures Mosquitos With the Essence of Human Sweat and Breath

By expelling lactic acid and CO2

Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope…

This Photographer Takes Fun Portraits of People After One, Two and Three Glasses of Wine

Marcos Alberti uncorks his tipsy new project

What do you look like as you get increasingly buzzed from alcohol? Many of Marcos Alberti's friends now have photographic evidence. "There is a saying about wine that I really like…

Huggies Revisits the Baby Whose Ultrasound It 3-D Printed for a Blind Mom

Can real hugs match virtual ones?

Sequels are tough. Ultimately, they're rarely evaluated on their own terms. The mere existence of a sequel, in most cases, means something noteworthy, and oftentimes excellent, came before. So from…

People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes

Brazilian campaign takes shaming to new heights

Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the…

This Artfully Disgusting Surfing Ad Calls for Cleaner Beaches in Brazil

Think twice before hitting the waves

Surf's up? Nah, it's down—down and dirty, hazardously so—in this visually arresting Brazilian PSA from Instituto-E.  The organization is seeking to raise awareness of Rio de Janeiro's polluted beaches, and urges…

Omnicom Strengthens Its Hand in Brazil by Acquiring Grupo ABC's Agencies

Group in key South American market becomes part of DDB

DDB Worldwide today said it has agreed to acquire Grupo ABC, an agency group in Brazil that includes holdings across a wide range of disciplines, including advertising, public relations, digital…

Sprite Wants Snapchat Users to Get More Friends Via Its Cans

Brazilian effort leans on Snapcodes

Sprite is inviting Snapchat users in Brazil to put their Snapcodes on millions of its soda cans. Snapcodes are QR codes—two-dimensional barcodes scannable on smartphones—that are designed to help people…

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor

Heartwarming OOH ads

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that…

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