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Topic: Brazil

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide No more being shamed on Instagram

Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you…

June 3, 2014, 12:26 PM EDT

Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La' Activia sponsors singer's newest global hit

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home. The Colombian singer, responsible for 2010's…

May 30, 2014, 11:10 AM EDT

Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace W+K's plan for Champions League final

Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands…

May 22, 2014, 2:56 PM EDT

Audio Production Company Has a Sound-Only Website, With No Visuals at All You talk to the site to navigate around

If you're an audio production company, you want to show off your audio. And what better way to do that than with a website that's completely audio—with no visuals at…

May 21, 2014, 11:02 AM EDT

Brazilian Authors Publish New Stories Only in Braille in Powerful PSA for the Blind Sighted readers' turn to learn deprivation

The Blind Book, a project by Brazilian agency DM9Sul, seeks to give sighted people in Brazil some insight into how it feels—as blind people do every day—to be denied access…

May 21, 2014, 8:16 AM EDT

Sunscreen Brand Trains Tattoo Artists to Look for Signs of Skin Cancer Ogilvy Brazil zeroes in on the problem

In Brazil, sunscreen brands are all about creating advertising that goes above and beyond in offering you protection. This case study for Sol de Janeiro showcases a campaign from Ogilvy Rio…

May 13, 2014, 11:53 AM EDT

Perfect Match: Brazilian Kids Learn English by Video Chatting With Lonely Elderly Americans FCB's touching work for a language school

It's such a great, simple idea: Young Brazilians want to learn English. Elderly Americans living in retirement homes just want someone to talk to. Why not connect them? FCB Brazil did…

May 7, 2014, 1:42 PM EDT

This Barbecue Bible Can Sharpen Your Knife, Light Your Fire and Serve Your Steak JWT Brazil gets chefs' attention for cookware brand

Barbecue chefs and amateur pitmasters alike know that nothing truly useful ever comes out of a cookbook. But here's one hell of an exception.  To promote the Tramontina cookware line, JWT…

May 6, 2014, 3:20 PM EDT

Nivea Magazine Ad Really Protects With Removable Bracelet That Tracks Your Child on the Beach Print and mobile work together

Taking your kid to the beach means worrying he or she will wander off when you're not looking. Enter sunscreen brand Nivea and FCB São Paolo with a campaign that…

May 6, 2014, 7:14 AM EDT

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