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Topic: Brazil

People Who Post Racist Tweets Are Suddenly Seeing Them on Billboards Near Their Homes

Brazilian campaign takes shaming to new heights

Here's a pretty intense outdoor campaign running in Brazil, where a civil rights group called Criola is finding racist tweets online, using geotagging data to determine the location of the…

This Artfully Disgusting Surfing Ad Calls for Cleaner Beaches in Brazil

Think twice before hitting the waves

Surf's up? Nah, it's down—down and dirty, hazardously so—in this visually arresting Brazilian PSA from Instituto-E.  The organization is seeking to raise awareness of Rio de Janeiro's polluted beaches, and urges…

These Creatives Knitted Outfits for Street Signs as a Way of Asking for Clothes for the Poor

Heartwarming OOH ads

Wool is cool again, and yarn-bombing is a thing. In a nod to the trend, a group of Brazilian creatives started "Doe Agasalho," or "Donate Warm Clothes," a campaign that…

JWT Turns the Black Bars on Vertical YouTube Videos Into Ad Space for Nonprofits

Anyone can join the 'Donate the Bars' project

Turning every usable surface into marketing space is known as ad creep. But this YouTube project by J. Walter Thompson Brazil gets away with it—because the beneficiaries are nonprofits who…

How 2 Creatives Made It Easier for English Speakers to Pronounce São Paulo's Street Names

Advancing tourist literacy in Brazil

Worried about how you'll get around on your next trip to Brazil? Seeing how much trouble tourists have pronouncing Portuguese street names—which is crucial even in major cities like São Paulo,…

Paulo Coelho Just Published the Entire Text of His Novel 'The Alchemist' in a Single Ad

175 pages condensed to a print spread

Any Brazilians who hadn't already read Paulo Coelho's famous 1988 novel The Alchemist could do so for free last Monday. All they needed was a copy of that day's Metro…

Watch This Man Ambush Smokers at the Point of Sale With a Brutally Personal PSA

Because smoking doesn't have to kill you to ruin your life

Even if your smoking habit doesn't kill you, it can still make you miserable. A new PSA from the Brazilian state of Paraña illustrates that point quite effectively with this long-form…

Brazilian Neutrogena Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Hands-on way to sell makeup removal product

Here's a nifty way to get the average magazine peruser to put a product sample to good use. Neutrogena and agency DM9DDB worked with Brazilian weekly Caras to create a special…

Nivea Created a Doll That Gets Sunburned to Teach Kids About the Importance of Sunscreen

An instant illustration of consequences

Short of letting a child experience the lingering pain of a sunburn, how can you really teach them the importance of wearing sunscreen? Tell an overstimulated kid to wait 15 minutes…

Brazilians Learn English by Taking Real L.A. Pizza Orders in Sequel to Famous Campaign

FCB finds another way to connect

FCB Brazil had a big hit last May with its "Speaking Exchange" idea for CNA Language Schools—a campaign that connected young Brazilians wanting to learn English with elderly Americans in…

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