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Topic: Brazil

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

Inside ESPN's Social Media War Room During the Most Tweeted Sporting Event Ever Germany-Brazil shattered all World Cup expectations

I arrive late to the Germany-Brazil World Cup game on the assumption that I have plenty of time before the match really heats up. This turns out to be completely…

July 9, 2014, 3:07 PM EDT

Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter Broke sports record with 35.6 million tweets

Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most…

July 9, 2014, 11:43 AM EDT

Neymar Teams Up With PayPal to Bring Clean Water to Brazilians Global fund-raising competition aids communities in soccer god's homeland

With all the attention on the World Cup, Brazilian soccer star Neymar da Silva Santos Júnior—such a powerhouse that he's known simply by his first name—is using his celebrity to…

June 20, 2014, 6:00 AM EDT

Ad of the Day: GoPro Gets Closer to Brazilian Futebol Than Anyone in Great World Cup Spot Filmed by an ex-MLS pro, who was left in awe

From surfing the Pacific to hugging lions in South Africa, GoPro has built its brand around being a lens into parts of the world many of us will never see.…

June 11, 2014, 9:22 AM EDT

How a Trivia Game Helped Brands Reach Mobile Users Upstream uses texted responses for targeted marketing

How do you reach a consumer on the go? Mobile marketing technology and solutions provider Upstream got 33 million mobile users in Brazil—about one out of eight people in the…

June 9, 2014, 2:39 PM EDT

Domino's Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide No more being shamed on Instagram

Here's a solution to a problem you rarely think about but might occasionally fall victim to. Domino's Pizza in Brazil is so intent on convincing you that it will deliver you…

June 3, 2014, 12:26 PM EDT

Brands Take Aim at Hispanic World Cup Fans Univision wins as digital ad spend doubles

So what if the U.S. is in the World Cup’s “Group of Death” and has to win against Germany, Portugal and Ghana to make it to the next round? Advertisers…

June 3, 2014, 5:59 AM EDT

Shakira Follows Up Hugely Popular 2010 World Cup Theme With 'La La La' Activia sponsors singer's newest global hit

Shakira, whose last World Cup theme song practically conquered the planet, is back and hoping to dominate again as the games shift closer to home. The Colombian singer, responsible for 2010's…

May 30, 2014, 11:10 AM EDT

Digital Real-Time Services to Translate Brazilian Portuguese World Cup Tweets Fans and brands to benefit

Want to tweet a question at a local “carioca?” One Hour Translation has 200 translators at the ready to translate your query into Brazilian Portuguese. Just as it did during…

May 27, 2014, 6:07 AM EDT

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