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Topic: Bravo

5 WPP Shops Will Now Handle Shopper Marketing for General Mills

A few independent shops had handled the business previously

In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful…

Bon Appétit Joins Reality Foodie Fray With New Bravo Show

Best New Restaurant is mag’s first foray into broadcast

For the first time in its 58-year history, Condé Nast’s Bon Appétit is hitting the airwaves. This January, the magazine will partner with Bravo on a new competition series, Best…

Top Chef's Hot Recipe for Brand Tie-Ins

From Cigna to Reynold's Wrap, marketers warm up to Bravo's cooking smackdown

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the…

RuPaul Dresses Up Product Placement

Reality shows like Drag Race, Top Chef, Project Runway cast brands in a starring role

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples…

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29

Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

Top Chef Duels Host Claims Real Housewives Are Saner Than You Think

But Bravo's Curtis Stone doesn't sleep much

Specs Who Curtis Stone Age 38 Accomplishments Chef and owner of Maude restaurant in Beverly Hills, Calif.; host of Bravo’s Top Chef Duels (premieres Aug. 6 at 10/9c) Base Los Angeles What’s the first information you…

This Company Went From Selling Street Meat to Saks Fifth Avenue

Roaming Hunger connects food trucks with brands

Specs Who (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new business What Experiential marketing agency and…

Inside Bonnie Hammer's World

From Esquire to Oxygen, NBCU's cable chief oversees 15 diverse networks

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong…

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond

Her plans for TLC and Animal Planet

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that…

Oxygen Rebranding and Bravo Boosts Scripted at Dual Upfront Presentation

NBCU women's nets roar at presser

Bravo has not one but two scripted series green-lit and ready to go this coming season, and Oxygen is going through a full-blown rebrand starting by the end of the…

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