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Topic: Bravo

Bon Appétit Joins Reality Foodie Fray With New Bravo Show Best New Restaurant is mag’s first foray into broadcast

For the first time in its 58-year history, Condé Nast’s Bon Appétit is hitting the airwaves. This January, the magazine will partner with Bravo on a new competition series, Best…

August 10, 2014, 10:38 PM EDT

Top Chef's Hot Recipe for Brand Tie-Ins From Cigna to Reynold's Wrap, marketers warm up to Bravo's cooking smackdown

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the…

August 10, 2014, 10:23 PM EDT

RuPaul Dresses Up Product Placement Reality shows like Drag Race, Top Chef, Project Runway cast brands in a starring role

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples…

August 10, 2014, 10:18 PM EDT

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29 Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

July 9, 2014, 6:58 PM EDT

Top Chef Duels Host Claims Real Housewives Are Saner Than You Think But Bravo's Curtis Stone doesn't sleep much

Specs Who Curtis Stone Age 38 Accomplishments Chef and owner of Maude restaurant in Beverly Hills, Calif.; host of Bravo’s Top Chef Duels (premieres Aug. 6 at 10/9c) Base Los Angeles What’s the first information you…

June 19, 2014, 9:37 PM EDT

This Company Went From Selling Street Meat to Saks Fifth Avenue Roaming Hunger connects food trucks with brands

Specs Who (From left) Ross Resnick, founder and Big Burrito; Ryan van de Griendt, director of operations; Megan Madsen, account manager; Cory Murphy, director of new business What Experiential marketing agency and…

June 18, 2014, 7:58 PM EDT

Marjorie Kaplan Is Juggling 2 Discovery Networks Through the Upfront and Beyond Her plans for TLC and Animal Planet

Specs Who Marjorie Kaplan New gig Group president, TLC and Animal Planet Old gig Group president, Animal Planet, Science Channel and Velocity Age 52 So TLC is a huge business. What’s it like handling that…

April 20, 2014, 9:47 PM EDT

Oxygen Rebranding and Bravo Boosts Scripted at Dual Upfront Presentation NBCU women's nets roar at presser

Bravo has not one but two scripted series green-lit and ready to go this coming season, and Oxygen is going through a full-blown rebrand starting by the end of the…

April 8, 2014, 3:15 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

Cruise Operators Are Partnering With Brands to Help Rebuild Their Reputations Expanding marketing reach as well

The cruise-ship business has faced rough seas in the past year or so. From the Norwalk stomach virus to passengers falling overboard to last year’s memorable “Poop Cruise,” the floating…

February 16, 2014, 11:50 PM EST

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