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Topic: Bravo

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

The Real Housewife on expanding her Skinnygirl brand

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on…

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Living With Funny for Oxygen, Comedians of L.A. for Esquire

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same…

Girlfriends’ Guide to Divorce Star Talks About Her Show's Controversial Ads

Lisa Edelstein on flipping the finger

Specs Who Lisa Edelstein Age 48 Claim to fame Stars as Abby on the Bravo series Girlfriends' Guide to Divorce Base Los Angeles Twitter @LisaEdelstein What's the first information you consume in the morning? I journal…

Real Housewife Yolanda Foster Gets Social Media Schooling From her Insta-Famous Kids

But she'd rather be using AOL

Specs Who Yolanda Foster Age 50 Claim to fame Star of The Real Housewives of Beverly Hills (Tuesdays at 9 p.m. on Bravo) Base Los Angeles Twitter @YolandaHFoster What's the first information you consume in the…

Model Gigi Hadid Helps Her 'Real Housewife' Mom With Social Media

Find out her favorite guilty pleasure show

Specs Age 19 Claim to fame Model; face of Tom Ford; 2014 Sports Illustrated Swimsuit Issue rookie Base New York Twitter @GiGiHadid What's the first information you consume in the morning? I usually check my emails…

5 WPP Shops Will Now Handle Shopper Marketing for General Mills

A few independent shops had handled the business previously

In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful…

Bon Appétit Joins Reality Foodie Fray With New Bravo Show

Best New Restaurant is mag’s first foray into broadcast

For the first time in its 58-year history, Condé Nast’s Bon Appétit is hitting the airwaves. This January, the magazine will partner with Bravo on a new competition series, Best…

Top Chef's Hot Recipe for Brand Tie-Ins

From Cigna to Reynold's Wrap, marketers warm up to Bravo's cooking smackdown

Matt Reichman, vp of production at Bravo and an executive producer on the network's hit competition series Top Chef, talks about why brand integrations are more important than ever, the…

RuPaul Dresses Up Product Placement

Reality shows like Drag Race, Top Chef, Project Runway cast brands in a starring role

Not long ago, brand integrations on television could be kind of a drag. To get noticed, marketers relied on standard, sometimes clumsy product placement tactics like putting digitally enhanced samples…

Former NBCU Exec Lauren Zalaznick Discusses Her Role With Refinery29

Lifestyle publisher hopes to bolster growth through entertainment vertical

Millennial fashion, beauty and lifestyle website Refinery29 announced today that Lauren Zalaznick will be joining the company as a strategic adviser. The New York-based company said that the former NBCU…

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