Topic: BrandZ

Pampers Is No. 1 When It Comes to Brand Experience, According to New Report

Group XP reveals the top 30 global brands

If you've ever wondered if it was possible to actually rank brands based on consumer experience and data, you're not alone. WPP's Group XP unit has been curious too and…

Google Beats Out Apple as the World's Most Valuable Company at $229 Billion

BrandZ's annual study ranks the top 100 businesses

Alphabet—Google's holding company—is also the world's most valuable alpha dog. Today, Millward Brown and WPP released their annual BrandZ Top 100 Most Valuable Global Brands, which tracks the worth of the…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

Google Beats Apple in List of World’s Most Valuable Brands

Brand value highlights tech sector growth

Google, Apple, IBM and Microsoft are the companies that rank the highest in terms of brand value, according to a new study commissioned by WPP and conducted by Millward Brown.…