Topic: Brandweek Report
Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack…
Robert Hennessy has an unusual talent. If you tell this ex-analyst entrepreneur where you live in New York, he can name every laundry and dry cleaner within a stone’s throw.…
For some of the biggest consumer brands, nostalgia is anything but yesterday’s news. In a study of brands that had consumers buzzing during the first quarter, NBCUniversal Integrated Media noticed that…
So, Mr. or Ms. marketing exec, you’ve got the sweet salary and window office—and you know it all, don’t you? Well, time to find out. Take our quiz on some…
NBCUniversal Integrated Media launched the Brand Power Index (BPI) in 2010 to pinpoint the 500 brands consumers are talking about the most. The BPI’s methods for measuring the impact of…
Luanne Calvert is used to working without a net, executing first-class, buzzworthy campaigns and forging relationships on the fly. When the five-year-old airline Virgin America, partly owned by Sir Richard Branson’s…
It’s a plane! It’s a purifier! It’s both! In theory, launching a successful brand extension should be easy. All you have to do is take a familiar name and slap it…
Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…
