Topic: brandshare

BrandShare Content From Jivox
The Future of Video Will Not Be Televised, It Will Be Personalized

All hail dynamic video

Last year, the luxury automaker Lexus launched a single ad campaign that involved more than one thousand individual videos.

BrandShare Content From Adobe
These Brands Are Killing the Wearables Game in Brazil

Training, payments and data

BrandShare Content From Adobe
These Non-Sponsor Brands Found Clever Ways to Sneak Their Messaging Into Brazil

Safe and smart

The IOC's Rule 40 has barred any brand or athlete that's not an official sponsor from so much as mentioning…

BrandShare Content From TapInfluence
How Your Brand Can Get Involved in That Big Sporting Event in Brazil That You’re Not Allowed to Name

Loving rule 40

There will be sports next week in the southern hemisphere, in a place that rhymes with Leo. For couch-dwelling humans…

BrandShare Content From Neustar
Still Have Questions About Addressable TV Advertising? We’ve Got Answers

Targeting households

A lot of advertisers are reimagining how they approach TV. But that doesn't mean we're all suddenly experts on the…

BrandShare Content From The Trade Desk
The 2016 Rio Games Will Be a Breakthrough Event for Cross-Device Marketing

Omnichannel gold

The summer and winter games have long been one of the television advertising world's signature events. In fact, advertisers are…

BrandShare Content From TubeMogul
The Brand Marketer's Guide to Social Media Advertising

User insights and targeting capabilities

What are you doing to ensure you're getting the most from your social ad dollars? Brands are spending more than…

BrandShare Content From Jukin Media
Brands Won’t Master Viral Video Until They Change Their Approach

BFF with the UGC

In the past, celebrity endorsers ruled the marketing world. Their recognizable faces and voices, which came with huge price tags,…

BrandShare Content From TapInfluence
Here’s a 3-Minute Guide to Explaining Influencer Marketing to Your Boss

It’s simple, no duh

BrandShare Content From YuMe
6 Dangerously Inaccurate Assumptions You’re Making About Millennials

They’re more than just their age

The next best thing to finding the elixir of eternal youth is to figure out how the young work. For…