Topic: brandshare

BrandShare Content From Deloitte Digital
These Are the 10 Qualities of the Best Digital CMOs

A corporate ladder-climbing listicle

Aside from the same title, CMOs today have a job that barely resembles the one they did ten, even five…

BrandShare Content From YP
How Mobile Advertising Could Literally Save Your Life One Day

Keep your smartphone close

Local mobile advertising is on fire, and it's having an impact on how small businesses and national brands reach consumers.…

BrandShare Content From Livefyre
Quiz: What’s Your Social Media Skill Level?

Modern questions for modern marketers

Social media, content marketing and real-time technology have dominated the marketing landscape for some time now. But do you know…

BrandShare Content From Salesforce
The 3 Symptoms of a Marketing Headache

Regular checkups needed

The challenges faced by today's marketers are, in a word, headache-inducing. Questions like "What's the best way to go about…

BrandShare Content From Oracle
What It Takes for a Brand to Achieve Iconic Status

Art vs. science debate concluded

At the moment marketing is more fractured than ever before. So how does a brand rise above all of the…

BrandShare Content From BounceExchange
Avoid Common Conversion Blunders and Master the Consumer Mindset

Dos, dont's and absolutely nevers

There's nothing like a high conversion rate on a sign-up page or email blast to make a client happy. Deliver…

BrandShare Content From BrightRoll
Are Your KPIs Pulling Their Weight?

Get the metrics that matter

When it comes to programmatic advertising, metrics matter. Your key performance indicators (KPIs) need to be 100 percent mapped to…

BrandShare Content From GumGum
The Guide to Visual Storytelling, Pinterest Edition

Facts, stats, trends and thoughts

Pinterest, Instagram, Tumblr and even publishers like The New York Times have redefined how marketers think about visual advertising. That…

BrandShare Content From Emma
4 Design Hacks That Lead to More Effective Calls to Action

Clicking with consumers

Did you know that some call-to-action (CTA) button colors can drive more clicks than others? Or that including images of…

BrandShare Content From Visual IQ
Study: Can Branding and Direct Response Metrics Be Equally Measurable?

Key challenges revealed

Direct response marketers should consider themselves lucky. When it comes to measurement, their main metrics—cost per lead, conversion rate, etc.—paint…