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Topic: Brands

How Treating Consumers Like Partners Will Rescue Advertising From Itself

Ad Blocking will cease if respect is established

Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer…

4 Ways Agencies Can Add Meaning to Corporate Social Responsibility Programs

Creating a culture of purpose

A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project: Superbrand report, which surveyed 10,131 people ages 18 and over…

Danny McBride and Walton Goggins Dress Up as Brand Mascots Gone Bad for GQ

Yeah, Mr. Clean now does blow

What if brand mascots weren't chipper or cheerful? What if, instead of smiling ear to ear while trying to hock Energizer or McDonald's, they were jaded, even sadistic? That's the world…

From Microsoft to Self-Driving Cars, Invention Springs From Data

True breakthroughs come from product insights

In June, Microsoft bought LinkedIn, one of the largest acquisitions in the history of tech, and it boils down to one thing: data. Microsoft CEO Satya Nadella said as much in…

How Innovation and Integration Continue to Shape the Future of Marketing

New brand-based Clio jury weighs more than 600 submissions

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury…

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

4 reasons to consider an agnostic approach

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and leveraging the latest…

Why It’s Time to Kill Advertising as We Know It and Start Building 'Storyworlds'

Lessons from Hollywood for marketers and brands

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in…

How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

By weighing 3 key themes in lead-up to the games in Rio

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact. Indeed, as someone…

How Experience Marketing Is Becoming a Crucial Ally for the LGBT Community

Helps make Pride Month highly vocal and visible

Right now, it's Pride Month across the world—prime time for me, my community and our supporters to celebrate, advocate and participate in creating greater change and equality for all. We…

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

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