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Topic: Brands

After a 'Promiscuous' 2015, Do Agencies and Brands Need Their Own Tinder?

Chasing 'bright and shiny' forces assignment model to fore

Marriages are breaking down, and clients are sleeping around. So said Brad Jakeman, president of PepsiCo's global beverage group, at the ANA Masters of Marketing conference in Orlando in October. Jakeman also declared…

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both

Analysis shows a holistic approach is key

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. Andreas Goeldi The coupling of YouTube's intent-driven user behavior with Facebook's…

Why an Instagram Model With 800,000 Followers Is Quitting Social Media

Teen blasts the endless chase for 'likes'

Social media has given 18-year-old Essena O'Neill a massive platform. She amassed nearly 800,000 followers on Instagram and another 270,000 on YouTube and even earned a modeling contract with one…

3 Ways Empathy Can Help You Build a Killer Strategy

Feeling what your audience feels is the ultimate insight

I'm sure by now you've heard about Facebook CEO Mark Zuckerberg's announcement that the company is creating a dislike button, or something similar. Sure, I'm curious to know what it's going…

With Facebook Down and Everyone Looking to Twitter, Brands Missed Their Moment

Word play from Denny's, Puffs and more

Facebook went down for the second time in less than a week this afternoon, and brands—or brands' social managers—took to Twitter to post jokes. This is the third time this month…

This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

And Andrew Zimmern is a fan

Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally…

Are Well-Intentioned 9/11 Tweets From Brands and Their Critics Becoming Equally Dubious?

It's getting harder to say

It's always potentially controversial when marketers tweet anything in reference to tragedy—especially when Americans are remembering, like they are today, those who died or were negatively affected on Sept. 11,…

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Surprisingly unsettling

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors…

Quiz: Do You Remember What These Jingles Were Trying to Sell?

Match the music with the brand

You know you've heard them, and now, they'll probably be stuck in your head for the next 24 hours (sorry). Advertising jingles can be catchy or annoying as hell. Can…

Brands Try to Redefine Emojis in Twitter's Latest Hashtag Game

The real meaning of fist bumps and smiley faces

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital…

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