Advertisement

Topic: Brands

Here Are the Top 10 Most Loved Brands in Social Media From November MTV, Friskies and a surprise luxury player made the grade

Hootsuite's uberVu system can crunch data from 20 different social media platforms, including Reddit, Facebook, Google+, Twitter, YouTube, Blogger, Yahoo Questions, Vimeo, etc. And today the British Columbia-based tech player is…

December 10, 2014, 9:00 AM EST

Here's Who Gets What in Kraft's Agency Consolidation Big windfall for Burnett, which adds 7 brands

Kraft's reassignments post agency consolidation went beyond the brands that were exiting former shop like Wieden + Kennedy and Droga5. For example, Jell-O, a brand handled by one of the remaining…

December 4, 2014, 6:44 PM EST

Facebook Lets High-Rolling Brands See What Users Really Think in This Elite Program Only top advertisers allowed

Facebook is giving select brands exclusive access to information gleaned from its 1.3 billion users, letting high-rolling advertisers find out what consumers really think based on comments and other telling…

November 21, 2014, 7:00 AM EST

McDonald's and Coca-Cola's Earnings Drop as American Taste Buds Change Burger chain considers organic, regional menu

Americans are losing their appetites for Big Macs chased down by Cokes, forcing two megabrands to re-think how to gain market share. This week McDonald's reported a 3.3 percent quarterly profit…

October 23, 2014, 12:09 PM EDT

Once Again, Apple and Google Take the Top 2 Slots on Interbrand's List of Best Global Brands Each has a brand value exceeding $100 billion

Apple and Google have once again snagged the top two spots on Interbrand’s list of the 100 Best Global Brands. After ousting Coke from the top spot last year, Apple retained…

October 10, 2014, 11:26 AM EDT

Chobani Extends Olympic Sponsorship Through 2020 Products will be part of Team USA's meal plans

Chobani has extended its Olympic sponsorship through 2020. The Greek yogurt brand will act as the official yogurt sponsor supporting the USA team for the 2016 Olympic Games in Rio…

September 26, 2014, 4:32 PM EDT

Honey Maid Didn't Test Its 'This Is Wholesome' Campaign Before It Launched 'It's reality,' says brand leader Gary Osifchin

National Stepfamily Day has been around for 17 years, but this year it has gotten more attention, thanks to the recent Honey Maid ad push #NotBroken, which features blended families…

September 22, 2014, 12:21 PM EDT

Editors Pan Fashion Week’s Smorgasbord of Sponsorships Is the brand boom a bust?

From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for…

September 15, 2014, 10:25 PM EDT

Apple, Amazon and Google Go After Business Customers To compensate for slower consumer growth?

After years of triumph in the consumer marketplace, tech giants Apple Inc., Amazon.com Inc. and Google Inc. are boosting efforts to court the business sector. Bloomberg reported that Apple, which expects…

August 26, 2014, 3:21 PM EDT

Taco Bell Quietly Debuts Dollar Cravings Menu Some prices actually went up a bit in the process

With very little fanfare, Taco Bell went national this week with the 11-item, everything's-a-dollar menu that it had been testing in select locations for almost a year. The move marks…

August 20, 2014, 10:50 AM EDT

Advertisement