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Topic: Brands

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Jim Moriarty on doing well by doing good

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty Age 52 You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did you bring with you? At Surfrider,…

Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?

McDonald's, Burger King, Arby's and more

It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you…

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

Quiz: Do You Know How These Famous Brands Got Their Start?

Playing cards, soap, stationery and more

Nothing ever stays the same. Brands change their logos, their strategies, and sometimes even their entire business and product lines.   Take the quiz to find out if you know how…

Quiz: Can You Match These Taglines With the Right Brands?

Some slogans stick to products better than others

So many taglines, so little time to remember what they were selling. Taglines are a great way for a brand to let its personality shine through. There are just so many…

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Playing with brand equity is hazardous to your career

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers

Chat feature makes it easy for jerks to pollute video streams

Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We've already addressed the possible legal pitfalls…

Check Out This Sweet 16 Bracket for March Madness Brands

Can Chick-fil-A upset McDonald's?

College basketball's Sweet 16 bracket tips off on Thursday night. And while hoops fans watch to see if West Virginia can pull off a miracle and upset favorite-to-win-it-all Kentucky, the…

5 Tech Players Agencies Should Consider Partnering With This Year

You know Google, of course, but what about DJI?

Countless agencies have partnered with Google to better understand how to connect brands and consumers. But what about resources like InfoScout and Atlas? Those were among the five technology players that…

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