Brands As Publishers | Adweek
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Topic: Brands As Publishers

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

April 8, 2014, 8:44 PM EDT

Reuters, NewsCred Launch New Entertainment Package Red Carpet Ready aims exclusive awards show coverage at brands, publishers

If you’re a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business. The media company and the content licensing and syndication…

November 16, 2012, 10:08 AM EST

Studio One Launches Content Management Dashboard Platform to aid brands in publishing branded material

As brands delve deeper into the content game, it can be difficult to manage and understand how to best leverage these assets. For many brands, content creation is relatively uncharted…

June 11, 2012, 11:00 AM EDT

MIT's 'Technology Review' Launches Digital First Initative 'TR's editor opens up to 'Adweek' about the changes

Jason Pontin has a daunting task at hand.  The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty…

June 5, 2012, 11:43 AM EDT

NewsCred Helps Brands Become Publishers Syndication platform partners with real-time ad platform Flite

With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web. Today, NewsCred,…

June 4, 2012, 9:32 AM EDT

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