Topic: Brands As Publishers

Tango Messaging App Invites Brands to Hit Publish

Taps Spotify, AOL for launch of channels

Messaging app Tango is following in the footsteps of competitors like BlackBerry Messenger with the launch of media channels users can follow. Tango Channels is still in testing and will…

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze

10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

Reuters, NewsCred Launch New Entertainment Package

Red Carpet Ready aims exclusive awards show coverage at brands, publishers

If you’re a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business. The media company and the content licensing and syndication…

Studio One Launches Content Management Dashboard

Platform to aid brands in publishing branded material

As brands delve deeper into the content game, it can be difficult to manage and understand how to best leverage these assets. For many brands, content creation is relatively uncharted…

MIT's 'Technology Review' Launches Digital First Initative

'TR's editor opens up to 'Adweek' about the changes

Jason Pontin has a daunting task at hand.  The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty…

NewsCred Helps Brands Become Publishers

Syndication platform partners with real-time ad platform Flite

With the brands-as-publishers movement well under way, new partnerships are popping up to help marketers engage audiences and allow publishers to spread their content further across the Web. Today, NewsCred,…