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Topic: Brands

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors

Surprisingly unsettling

We already know what makes a successful logo—remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors…

Quiz: Do You Remember What These Jingles Were Trying to Sell?

Match the music with the brand

You know you've heard them, and now, they'll probably be stuck in your head for the next 24 hours (sorry). Advertising jingles can be catchy or annoying as hell. Can…

Brands Try to Redefine Emojis in Twitter's Latest Hashtag Game

The real meaning of fist bumps and smiley faces

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital…

Fond Farewells Flood Twitter After Death of Burt's Bees Co-founder

Burt Shavitz, 80, was an artisanal marketing pioneer

Burt's Bees cofounder Burt Shavitz has passed away at the age of 80, and fans of his quirky brand are flooding social media with remembrances. Shavitz was the namesake and face…

How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens

Jim Moriarty on doing well by doing good

Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty Age 52 You joined 72andSunny from the nonprofit Surfrider Foundation. What big idea did you bring with you? At Surfrider,…

Quiz: Can You Match the Fast-Food Chain With Its Old-School Tagline?

McDonald's, Burger King, Arby's and more

It's hard to forget a fast-food chain's tagline. The ads are everywhere, the restaurants are everywhere and those jingles are so darn catchy. But long after they're gone, can you…

Ragú and Bertolli's New Owner Seeks an Agency to Turn Castoffs Into Crown Jewels

Unilever sold the non-core brands last year

Like with sports teams and their players, one corporation's castoffs can become another's superstars. That's the hope of Mizkan Group, which last year acquired Ragú and Bertolli pasta sauces from Unilever…

Quiz: Do You Know How These Famous Brands Got Their Start?

Playing cards, soap, stationery and more

Nothing ever stays the same. Brands change their logos, their strategies, and sometimes even their entire business and product lines.   Take the quiz to find out if you know how…

Quiz: Can You Match These Taglines With the Right Brands?

Some slogans stick to products better than others

So many taglines, so little time to remember what they were selling. Taglines are a great way for a brand to let its personality shine through. There are just so many…

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Playing with brand equity is hazardous to your career

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the…

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