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Topic: Brands

An Unexpected Journey With Werner Herzog

'Lo and Behold' celebrates the digital connection that defines us

In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of…

3 Trends From CES That Marketers Really Need to Pay Attention To

Embrace sensuality, systems and reactions

I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued…

How Interest Groups Will Improve the Quality of Mobile Content and Ads

Flipboard CEO McCue sees tech only driving change so far

  brightcove.createExperiences(); After a year plagued by fake news and poor user experience on the mobile Web, Mike McCue, CEO of…

Here's What It's Going to Take for Brands to Win Over Consumers in 2017

According to a new Wunderman study

What does it take for a brand to be wanted by consumers in today's world? A new study from agency Wunderman examines how brands can achieve new engagement criteria that…

Why Esports May Be the Next Great Frontier for Marketers

Growing, diverse community craves live video

In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again. Audiences…

8 Predictions for Digital Video in 2017

Multiscreen audiences will supercharge change

It's pretty clear on the verge of the end of the year that 2016 has been a truly extraordinary year for digital video. Anna BagerKevin Scanlon for Adweek Total digital video revenue,…

Why Seeking Untapped 'White Space' Is a Dangerous Trap for Marketers

Appeal to customers' universal needs with one-of-a-kind creative

Even if you've only been working in advertising for a week, you've probably heard, or maybe even said, "What we need to do is find the white space." Jonathan Cude Alex Fine Yes,…

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Mastering technology, investing wisely are crucial steps

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients'…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Government inaction has caused the industry to lag behind

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman Also likely to be true?…

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