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New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs Pushes retail sales

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe. Instead…

August 12, 2014, 11:39 AM EDT

Digitas Brings Native Ads to HuffPo Leverages BrandLIVE platform in deal with Web publisher

Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post. The Publicis Groupe shop unveiled BrandLIVE, a platform that turns ad copy into…

May 3, 2013, 1:07 PM EDT

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