Topic: BrandLIVE

5 Social Media Hacks Every Marketer Should Know

Handy tricks to make the most of your posts

So many boundaries limit marketers and their social media goals. No GIFs on Facebook. No buy buttons on Pinterest. Fortunately, there are plenty of creative workarounds. Marketers are doing whatever they…

New Balance Turns Brick-and-Mortar Stores Into Online Video Hubs

Pushes retail sales

New Balance will launch mini red carpet events in 50 specialty running stores on Thursday to show off a video experience that helps launch the new 880v4 athletic running shoe. Instead…

Digitas Brings Native Ads to HuffPo

Leverages BrandLIVE platform in deal with Web publisher

Digitas, in its NewFront presentation on Thursday, said it will bring real-time native advertising to The Huffington Post. The Publicis Groupe shop unveiled BrandLIVE, a platform that turns ad copy into…