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Topic: branding

The Worst Brand Extensions of 2013 What were they thinking?

January 14, 2014, 12:53 AM EST

Santa's Brand Book Might Be One of the Agency World's Best Inside Jokes Quietroom crunches consumer insights for Kris Kringle

In an era of "personal brands," there's one man who clearly needs his own style guide and appropriate-use policies: Santa Claus. Stepping in to fill the gap is British agency…

December 12, 2013, 3:31 PM EST

Zippo Lights Up Live Music Scene With Bandsintown Preserving a longtime association with rock 'n' roll

Waving a lighter in the air has been a live music must since the inception of the rock 'n' roll power ballad. But these days, it’s become far less acceptable…

September 11, 2013, 12:46 PM EDT

Apple Needs a Fresh Marketing Vision, and We Have Some Ideas Return to values

It hasn’t been that long since Apple’s ads were considered as innovative and trend-setting as its devices. Every plucky exchange between pitchmen Justin Long and John Hodgman was greeted with…

July 22, 2013, 10:00 PM EDT

Google OKs Images on Sponsored Search Results Moves past text-only format

Google will allow advertisers to include images alongside sponsored search results, the company announced in a blog post on Wednesday. Until now, the ads that allow businesses to display their websites…

June 6, 2013, 12:47 PM EDT

How KitchenAid Gave Us the World’s Coolest Mixer The legacy of one of the most recognizable appliances

With The Great Gatsby in theaters and everyone suddenly falling in love with the glamor of the 1920s, now’s a fitting time to take a look at one of the…

May 23, 2013, 6:53 AM EDT

Jason Collins Could Be Nike's New Star NBA player's historic coming-out could have big sponsorship implications

Athletes, celebrities, media & more show support for @jasoncollins34 announcement via Twitter: nba.com/wizards/twitte… — Washington Wizards (@WashWizards) April 29, 2013 Proud of @jasoncollins34. Don't suffocate who u r because of the ignorance…

April 29, 2013, 1:42 PM EDT

Pepsi Next Videos Get 'Sexy' in English and Spanish Brand continues focus on parodies

Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that represent a continuation of the brand's…

April 22, 2013, 12:00 AM EDT

Fast Chat: Diet Pepsi's Amy Spiridakis on Bringing Style to Soda Cans Soda giant busy re-shaping bottles and cans, partnering with Target

PepsiCo was unusually busy on the packaging front last week, unveiling a new shape for Pepsi bottles and announcing limited-edition Diet Pepsi 7.5-ounce cans designed by HGTV star Vern Yip.…

April 3, 2013, 3:00 PM EDT

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