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Topic: branding

Infographic: Tennis Stars Use Social Media to Showcase Brands

Leveraging large followings in endorsement deals

Tennis is hard to match when it comes to the power of social media: only the NBA and soccer have more average followers per player, according to exclusive research from PMK BNC.…

In New Campaign Store, Hillary Clinton Softens Image With Pantsuit T-Shirt

It's smart branding, but will it work?

Hillary Clinton is a well-known and self-described "pantsuit aficionado." Now, the former Secretary of State, currently campaigning to be the 2016 Democratic presidential nominee, is capitalizing on that sometimes-mocked sartorial…

Tennessee Wanted Consistency but Elicited Mockery With Its New Logo

$46,000 for an icon 'I could've made on MS Paint by accident'

Tennessee is set to unveil a new state logo, and some Tennesseans are volunteering that they're not too pleased with it. It's a simple logo, "TN" on a red square over…

KitKat Changes Its Name to 'YouTube Break' on 600,000 Candy Wrappers

Builds on unusual relationship with Google

The love affair between a particular tech giant and chocolate-covered wafer continues. Nestlé candy bar KitKat is being temporarily rebranded as "YouTube Break," with the new name appearing on 600,000 wrappers…

In a World of Long-Form Video, Make Your Ads Count

Yahoo research finds shorter is better and video viewers notice mobile ads 37 percent more than other platforms

Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and…

Why That Scary Omaha Zoo Video Is a Gorilla-Sized PR Nightmare

5 million views so far, but marketers criticize the damage control

According to TripAdvisor, the Henry Doorly Zoo & Aquarium in Omaha, Nebraska, is the best zoo in the United States. Situated near the Missouri River on the Nebraska-Iowa border, the…

Welcome to the Era of Purposeful Viewing

The Golden Age of TV is all about viewer empowerment

No one watches crap on TV anymore. This is how Jeffrey Cole, research professor and head of the Center for the Digital Future at the USC Annenberg School, succinctly sums up…

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy

Pro basketball offers clues to social video mastery

If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's big boys for…

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

The checkered past of Burberry’s perfect plaid

As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature…

Target's Exit From Canada Isn't a Failed Expansion. It's a Botched Invasion

Chain moved too fast and never bothered listening to the locals

The news that American big-box giant Target is throwing in the towel on its Canadian operations—shutting down 133 stores, laying off 17,000 employees, and writing down a $5.4 billion pretax…

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