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Topic: branding

The Redskins Have Been Stripped of Their Trademarks [Updated] Team will appeal its right to seize your homemade jerseys

Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped…

June 18, 2014, 12:04 PM EDT

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

Top Chefs and Caterers Use Pot as a Secret Ingredient Going beyond the brownie

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but…

June 15, 2014, 7:38 PM EDT

Here Is Your First Look at the New Disney Channel Logo Ding dong, the box is gone

The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of…

May 22, 2014, 1:21 PM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

This Drug Saves Lives, but Good Luck Getting It For drugmakers, Naloxone means opportunity—and controversy

There are 700,000 heroin users in America, and they are dying from overdoses in record numbers—100 per day, by one estimate. The good news is that a drug called naloxone, first…

April 21, 2014, 8:57 PM EDT

Another Social Media Marketer Goes Wild on Tinder Toronto woman also spams her way into 2,000 hearts

Tinder "hacker" marketers are popping up everywhere. Now, a Toronto woman said she matched 2,000 men in 24 hours on the hot dating app, all by following a social media…

April 18, 2014, 4:29 PM EDT

Brands Need to Stop Trying to Play Hero The goal should be participation

Illustration: Miguel Montaner Did you ever know that you’re not my hero? There. It had to be said (or sung). Consider this amusing yet pertinent disconnect in the spirit of helping…

April 15, 2014, 6:09 AM EDT

Chandelier’s Richard Christiansen Talks Ads, Airlines and Sheep Racing The Aussie creative who changed advertising in New York

Richard Christiansen first learned about selling during a “vaudeville” upbringing on an Australian farm that, in the wake of a drought, lured Japanese tourists with attractions like sheep racing. Outback…

March 31, 2014, 11:26 PM EDT

Zippo Lights Up Live Music Scene With Bandsintown Preserving a longtime association with rock 'n' roll

Waving a lighter in the air has been a live music must since the inception of the rock 'n' roll power ballad. But these days, it’s become far less acceptable…

September 11, 2013, 12:46 PM EDT

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