Topic: branding
The banner ad appears to be on life support. Or at least that is what social publishers are trying to convince audiences and advertisers at every available opportunity. Nick Denton…
Internet Week, a slate of showcases, conferences and workshops around New York City spanning the depth and breadth of the tech industry, kicks off May 14. The annual gathering this year…
Skechers.com features 60,000 total product reviews and 32,500 questions and answers. Now the footwear brand is looking to let consumers monetize that content. Soon members of the Skechers Elite rewards program…
Broadcast networks have tried Webisodes tied to their prime-time series before. But there's something different about ABC’s new six-episode slate tied to its offbeat sitcom Happy Endings. For starters, the Webisodes…
Aude Gandon, the Paris-based L’Oréal worldwide account director at McCann Erickson, is leaving to join Publicis Worldwide, say sources close to the situation. Her exit marks a significant management change…
New Yorkers are persnickety about everything, even their frozen yogurt— a substance that, like espresso, is essential for sustaining life in a big city. But with the retro-chic Pinkberry blooming…
Consider the scenario: Foreign automaker with lukewarm reputation in U.S. sees opportunity to grab market share with a tiny car that’s easy on gas and fun to drive in that…
After an unusually slow start at the end of 2011, political ad spending is likely to ramp up rapidly in 2012. Last week, MediaVest distributed a report to clients predicting…
It's been a year of upheaval at YouTube. In October, the site unveiled a long-awaited redesign meant to expand (and improve) its selection of videos in order to get users…
To reach consumers most likely to mention Walmart on social media, marketers might have luck targeting shows with, well, less than lofty themes. Recently released research shows that people who create…
