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Topic: branding

Is Product Placement the Savior or the Scourge of Entertainment? Hundreds shared their opinions at this week's #AdweekChat

As movies, TV and video become increasingly flexible, on-demand forms of entertainment, most types of advertising have struggled to keep pace. The big exception? Product placement. When your branding appears right…

August 15, 2014, 12:07 PM EDT

Agencies Dissect Foursquare's Makeover A new logo, redesigned app, but what does it all mean?

Foursquare yesterday unveiled a fresh "F-pin" logo and ultimately a new brand strategy, as it plans to release a starkly different version of its app in three weeks. Adweek asked…

July 24, 2014, 6:00 AM EDT

Foursquare Unveils Its Own New Logo (Don't Worry, It's SFW) Company also prepping an app redesign

Exactly one week after Airbnb's logo redesign went viral because people thought it looked like human genitalia, Foursquare is unveiling a new logo and app redesign. And fortunately for Foursquare,…

July 23, 2014, 12:27 PM EDT

Sex and the City Supercut Shows How Much It Loved Name-Dropping Brands Manolo Blahnik. Manolo Blahnik. Manolo. Blahnik!

Sex and the City's leading ladies—Carrie, Samantha, Miranda and Charlotte—turned everything from Manolo heels to sex swings into household names during the series' run on HBO. To show the women's love…

July 23, 2014, 10:42 AM EDT

Here Are Some Advertising Slogans. Do You Remember the Brands? [Video] We test people in Times Square

What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find…

June 25, 2014, 3:33 PM EDT

The Redskins Have Been Stripped of Their Trademarks [Updated] Team will appeal its right to seize your homemade jerseys

Update: That's it for the name "Washington Redskins," at least as far as legally protected trademark status goes. The appeals board at the U.S. Patent and Trademark Office has stripped…

June 18, 2014, 12:04 PM EDT

Marketers See Shift in Search From Direct Response to Branding Going beyond low-funnel tactics

A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads…

June 16, 2014, 1:01 PM EDT

Top Chefs and Caterers Use Pot as a Secret Ingredient Going beyond the brownie

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but…

June 15, 2014, 7:38 PM EDT

Here Is Your First Look at the New Disney Channel Logo Ding dong, the box is gone

The Disney Channel isn't exactly rebranding, but it is changing its logo and its network IDs to reflect a new, less boxy look that is going live on most of…

May 22, 2014, 1:21 PM EDT

Brand Genius 2014 Call for Submissions Adweek is accepting nominations for marketing's top honor

For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a…

April 29, 2014, 9:15 AM EDT

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