Advertisement

Topic: Branded Entertainment

Illy's documentary A Small Section of the World focuses on Costa Rican women who
For Your Consideration: Could a Branded Documentary Bring Home the Oscar? Marketers back films that bear little to no promotion

In a remote Costa Rican village, a group of female entrepreneurs known as the Asomobi (Asociación de Mujeres Organizadas de Biolley) has created a sustainable coffee production business. Their inspirational story, told in…

November 17, 2014, 12:02 AM EST

Mindshare’s Chief Content Officer Discusses Making Branded Entertainment That Resonates David Lang also shares the projects he is proudest of

Specs Who David Lang Age 50 New gig Chief content officer, Mindshare Continuing gig President, Mindshare Entertainment How is your new job different from the old one? It’s bigger and more expansive, but a lot of…

December 15, 2013, 10:01 PM EST

GroupM Entertainment Names Adam Pincus to Programming Role Assumes new job after nearly 6 years at MediaCom

Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp of…

November 19, 2013, 5:05 PM EST

Maker Studios Is Building an In-House Ad Team Dedicated unit will focus on branded videos

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to…

September 22, 2013, 10:21 PM EDT

How Two CW Rejects Became the Masters of Branded Web Video Meet the Mad Men of YouTube

Back in 2007, when the idea of YouTube stars was still dubious, a pair of friends, Rhett McLaughlin and Link Neal, Natives of Spookway, North Carolina, struck gold with a…

June 6, 2013, 12:00 AM EDT

Hulu Pushing Further Into Branded Entertainment With Alloy Ford and Schick's Web series takes aim at single women

For the third time in five months, Ford's testing branded online video entertainment. The Detroit automotive brand and Schick are sponsoring the second installation of “Dating Rules,” a Web video…

August 2, 2012, 12:00 AM EDT

Univision's Strategic Shift Ahead of Univision's upfront tour, network svp Cynthia Ashworth spills exclusive news: the combining of the company's broadcast and digital brand-integration groups

To better serve advertisers with content tie-ins that span the network’s TV, radio, online and mobile platforms, Univision has married its broadcast and digital branded-entertainment units under the banner “Innovations…

March 13, 2012, 12:07 AM EDT

Advertisement