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Topic: Branded Content

Vice’s Director of Global Marketing Jonathan Hunt Heads to Vox Will help company expand

Jonathan Hunt, who led Vice's global marketing efforts, is leaving his post to help Vox Media expand as its global vp for marketing and partnerships. Hunt asserted that he still believes…

August 28, 2014, 11:31 AM EDT

The Success of Native Advertising Hinges on Earning Readers’ Trust Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

August 26, 2014, 10:17 AM EDT

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA YouTube content creator recently reached 2.1 billion views

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a…

August 14, 2014, 12:17 PM EDT

New York Life Is a True Believer in Organic Content Organic delivers twice as many leads as paid content

The trend of brands acting as publishers has been around for years, but it’s an intriguing tactic for insurance companies, which typically rely on lead generation and other hard-sell tactics…

August 8, 2014, 9:59 AM EDT

BuzzFeed Names Greg Coleman President Social and mobile ad business a top priority

BuzzFeed has appointed Greg Coleman as president, replacing Jon Steinberg, who left the company earlier this year to head up MailOnline’s North American business. Coleman was previously CEO of Criteo for…

August 5, 2014, 9:34 PM EDT

BuzzFeed Video Is Trying to Change the Definition of Branded Content Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward…

July 28, 2014, 3:42 PM EDT

How CNN Made a Cisco-Sponsored Web Series About Progressive Cities It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers. Three months later, the net's Web-first production company,…

July 18, 2014, 6:00 AM EDT

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21, 2014, 3:30 PM EDT

Netflix Looking To Pursue More Native Advertising Good news for branded content outlets

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of…

June 16, 2014, 6:43 PM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

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