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Topic: Branded Content

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their…

CNN's 360-Degree Videos for Norfolk Southern Will Make You Fall in Love With Trains

Courageous debuts films at RNC and DNC

Norfolk Southern gave Democratic and Republican convention attendees tours of its trains and a chance to meet some of its employees without anybody having to walk outside. Through a partnership with…

CNN's In-House Studio Is Bringing the DNA of the Network to Branded Content

Courageous is now a year old

Specs Who Otto Bell Current gig Vp, group creative director, Courageous at CNN Previous gig Creative director, OgilvyEntertainment Twitter @ottobell Age 34 Adweek: CNN's in-house branded content studio Courageous just celebrated its one-year anniversary. What…

BuzzFeed Poaches Pinterest Exec to Build Out Its Ad Analytics Capabilities

Edwin Wong will focus on research and insights

BuzzFeed wants to give advertisers more data about how their efforts perform and is willing to poach digital competitors to do it. The viral-minded publisher has hired Edwin Wong, Pinterest's…

Why AOL's Brand Studio Is Focusing on 360 Video More Than Virtual Reality

Thinks it will bring better engagement

This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own…

CafeMedia Is Taking On 'the BuzzFeeds and the Voxes' With Its Mobile-First Video Push

Launches new digital production studio

After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space. "We see ourselves in…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Reorganizes into three separate businesses

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted…

Q&A: Former Agency Creative Director on Moving to a Branded Entertainment Startup

Jan Livingston jumps from 72andSunny to Rec Room

Specs Current gig Executive creative director, Rec Room Previous gig Creative director, 72andSunny Age 43 Twitter @hijanlivingston Adweek: What's been the biggest difference between working at an agency and working at Rec…

Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content

The show wants to attract a larger live audience

After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast. NBC said today that it would…

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