Advertisement

Topic: Branded Content

Creating a Ripple Effect Is Key for Branded Stories to Swim, Not Sink

How to make an impact

In September, I was thrilled to participate in an Advertising Week panel with esteemed Adweek editorial director James Cooper and some of the storytelling industry's best and brightest. The topic?…

Why Some Big Brands Are Starting to Produce Their Own Podcasts

Intercontinental Hotels, GE, Avion make hefty investments

Hidden in the basement of the InterContinental New York Barclay Hotel in midtown Manhattan is a deserted tunnel that once transported wealthy travelers to and from Grand Central Terminal during…

How to Make Sure Your Branded Content Isn't Really Just an Ad

Engaging stories should tell what products stand for, not what they do

Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam. The ensuing conundrum of how you reach consumers when none of them is…

Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans

IRL branded content for AT&T

Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T. Today, Turner-owned TBS is launching the Catch Coco app that fans can use to…

Why Marketers Must Move Beyond 'Branded Content' and Create Entertainment

The Lego Movie and Marvel are perfect examples

As audiences migrate to commercial-free streaming platforms, more and more brands are looking to engage consumers through entertaining original programming. And the entertainment world has caught on to that reality. Rupert…

JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series

Celebrity entrepreneur Bill Rancic hosts the show

The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of…

How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Creating a partnership that 'enhances without disrupting'

Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith.  Vevo, which…

Ad of the Day: Coors Light Celebrates Overcoming Adversity With Documentary-Style Spot

72andSunny profiles fashion designer Shezi

Is Coors Light's new campaign an ad for the beer brand or for a fashion designer? Well, it's kind of both. In a new documentary-style spot, Coors Light shifts from schlepping…

Branded Content Leads to 59% Better Recall Than Other Digital Ads

IPG MediaLab-led study offers intriguing data

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from their…

CNN's 360-Degree Videos for Norfolk Southern Will Make You Fall in Love With Trains

Courageous debuts films at RNC and DNC

Norfolk Southern gave Democratic and Republican convention attendees tours of its trains and a chance to meet some of its employees without anybody having to walk outside. Through a partnership with…

Advertisement
Advertisement