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Topic: Branded Content

E*Trade Named Exclusive Sponsor of ESPN's 'Did You Know?' Franchise

Connecting sports fans to their investments

As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace. So when…

Why Detavio Samuels Left His Job to Start an Agency That Speaks to Black Consumers

A major moment for diverse stories

Specs Name Detavio Samuels Age 35 New gig President, Interactive One and One Solution/OneX Old gig President of GlobalHue Twitter @detavio Adweek: You've launched a branded content studio that targets black consumers. What is different about…

Morgan Spurlock's Next Film Could Be About the Cult of Juicy Couture or Judith Leiber

Documentarian strikes deal with Authentic Brands Group

A documentary from Morgan Spurlock about America's obsession with Juicy Couture during the early 2000s isn't in the works. But it could be. Through Spurlock's production company, Warrior Poets, the documentarian has…

Kenan Thompson Is 'Dr. Jimm' in The Onion's First Branded Content for Facebook Anthology

Dell, HP, Intel, Lenovo and Microsoft signed on

It's a fear most of us have: turning into our parents. So, The Onion decided to channel that unease while showcasing the newest innovations in personal computing. The nine-part series "Help!…

Here's How CNN's Great Big Story Plans to Stand Out in the Crowded Digital Video Space

Cable network's play for millennials

With the digital video space becoming more and more crowded by the day, just how will CNN's Great Big Story, the online video initiative launched yesterday, set itself apart? "So many…

This Company Is Making a Big Bet on the Future of Virtual Reality

Building an all-VR content studio

After dabbling in virtual reality, production house The Uprising Creative is going all-in on the immersive technology. In a move co-founder Jeff Nicholas called "inevitable," the Los Angeles-based content studio is…

Q&A: What's the Most Bizarre Food Andrew Zimmern Has Ever Eaten?

Travel Channel host branches out into branded content

Twenty-five years ago, Andrew Zimmern was at rock bottom. "I was a homeless street junkie stealing purses off park benches to survive—and I wanted to die," Zimmern said. The son of…

Reddit's First Branded Videos Will Feature Google and Lean on Subredditors' Creative Input

Campaign includes paid push on Upvoted

Nobody knows Reddit better than its passionate group of users, so the website is leaning on its tight-knit community to help create its first branded video series for Google. In May,…

The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos

Former Pandora exec leads native ad effort

As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie. The millennial-skewing website has launched a new native advertising…

Food Videos Are Now on the Menu at Condé Nast

A new culinary competitor to Food Network

The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé…

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