Branded Content | Adweek Branded Content | Adweek
Advertisement

Topic: Branded Content

Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix U.S. work for Samsung and Sony also honored

CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded. Chipotle…

June 21, 2014, 3:30 PM EDT

Netflix Looking To Pursue More Native Advertising Good news for branded content outlets

Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black.  While this is one of…

June 16, 2014, 6:43 PM EDT

Coca-Cola Bolsters QuizUp Content to Include 40 Categories Trivia app reaches 20 million users

On Wednesday, Coca-Cola will launch a new section of branded content in the QuizUp gaming app to include more than 18,000 World Cup trivia questions specific to each country competing…

June 11, 2014, 9:00 AM EDT

Newcastle Reveals the Secrets of Facebook Advertising Plans Fourth of July brand blitz

If you have no TV ad budget, would all-digital work? Newcastle Brown Ale would argue yes—digital content is just as effective if not more effective. The Heineken-owned beer brand only advertises…

June 10, 2014, 5:50 PM EDT

Purina Turns to Collective Digital Studios to Bolster Pet Videos Brand's YouTube channel has bigger potential

Collective Digital Studio will work with Purina to create content for its YouTube channel Petcentric beginning in July, according to sources. The video initiative has only attracted some 800 followers since…

June 6, 2014, 10:47 AM EDT

Disney's Frozen Coming to Messaging Apps in Sticker Form TextPride gets rights to sell characters on phones

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like…

May 30, 2014, 4:21 PM EDT

Fruit of the Loom Turns GIFs Into Father’s Day Gifts Cheeky play on branded content

Fruit of the Loom is taking the traditional Father’s Day “good for one” perforated-paper coupons that kids dole out to their dads digital this year with a new commerce-enabled GIF…

May 29, 2014, 5:07 PM EDT

100-Year-Old Pretzel Brand Finds Its Digital Voice Rold Gold's marketing vp talks tactic twist

Rold Gold reinvented its pretzel and its marketing strategy. With its new Pretzel Thins, the nearly 100-year-old Frito-Lay brand decided to have a little fun for its first major ad…

May 16, 2014, 3:06 PM EDT

SpinMedia Bulks Up in Marketing Company projects 25%-30% growth in Q1

The tide may be turning for entertainment publisher SpinMedia Group, as the company today ramps up its sales and integrated marketing teams. SpinMedia—which includes sites The Frisky, Stereogum, Idolator, Spin and…

April 28, 2014, 10:00 AM EDT

Pennzoil Unveils Doc About Hot Rodders to Launch a New Motor Oil 'Breaking Barriers' will run on Nat Geo Channel

Though there will be ads around the launch of Pennzoil's new Platinum line of motor oil, the centerpiece of the product push is an hour-long documentary about hot rodders who…

April 16, 2014, 6:00 AM EDT

Advertisement