Advertisement

Topic: Branded Content

Why AOL's Brand Studio Is Focusing on 360 Video More Than Virtual Reality

Thinks it will bring better engagement

This month marks one year since AOL launched Partner Studio, joining a growing list of publishers like BuzzFeed, Vox, The New York Times and Vice, who have created their own…

CafeMedia Is Taking On 'the BuzzFeeds and the Voxes' With Its Mobile-First Video Push

Launches new digital production studio

After launching two new properties in the past year, Vivala and Revelist, CafeMedia is looking to challenge some of the bigger players in the digital media space. "We see ourselves in…

Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

First-ever originals slate includes 14 shows

Playboy showed off its new, fully clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my…

Fullscreen Has Evolved Into a Full-Fledged Media Company in Just 5 Years

Reorganizes into three separate businesses

Five years ago, Fullscreen was just starting out as many multichannel networks have: as a conduit between YouTube stars who wanted to grow their own business and brands that wanted…

Q&A: Former Agency Creative Director on Moving to a Branded Entertainment Startup

Jan Livingston jumps from 72andSunny to Rec Room

Specs Current gig Executive creative director, Rec Room Previous gig Creative director, 72andSunny Age 43 Twitter @hijanlivingston Adweek: What's been the biggest difference between working at an agency and working at Rec…

Saturday Night Live Will Reduce Its Ad Load in Favor of Sponsored Content

The show wants to attract a larger live audience

After 41 years, NBC's venerable Saturday Night Live will get a major shake-up when it returns next fall, and we're not talking about the cast. NBC said today that it would…

Samsung Wins the Tribeca Film Festival's First Branded Content Award

With a short about 'hearing' color

Samsung has won the Tribeca Film Festival's first branded content award. With the five-minute short, Hearing Colors, it beat out seven other brands vying for the Tribeca X Award, which the…

How The Onion Is Helping Univision Grow Beyond the Spanish-Language Market

Fake news site now part of newly created Fusion Media Group

In a move many in the industry expected, Univision took sole ownership Thursday of Fusion, which launched in 2013 as a joint venture with ABC. In doing so, Univision found a home for…

Rob Gronkowski and Richard Sherman Talk About Stuff While Eating Beef Jerky in New Branded Web Series

Oberto tries to rebrand snack as healthy

Oberto wants to change the way you think about beef jerky. For the past two years, the Seattle-based brand's "You Get Out What You Get In" campaign is aimed to rebrand…

This Media Network Is Taking Its Storytelling Directly to Advertisers

With GlassWorks, Azteca sees future of branded content

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of…

Advertisement