Topic: Brand
Type
EBay Plans to Share Its Users' Data With Brands
Faces perception issues
EBay will soon start letting brands build out audience segments using its wealth of shopping data so they can target ads to consumers on non-eBay sites, following a similar move by…
Cupcake Nation
The popular treat is spawning TV shows, books, retail chains—and the cake pop
“Would you like a free cupcake?” Duh. The no-brainer question stops sidewalk traffic as Sophie Kallinis LaMontagne, wearing her signature hot pink apron and matching lipstick, holds out a ribboned tray of…
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